The Best SEO Structure for an Online Store in 2025

Get Your Store Online

№1

LP-Shop

LP-Shop is a simple Ukrainian online store builder, ideal for beginners. Easy start, free plan. Create your online store quickly and without problems!

Advantages

Easy optimization. LP-Shop makes it easy to organize your site for better search.
Clear navigation. Customers can easily find what they need, increasing sales.
Free plan. Evaluate the features of LP-Shop without spending money.
Simplicity for beginners. Intuitive interface, no technical knowledge required.

Functionality

SEO structure: simple and effective
LP-Shop: ideal for beginners
Free plan: start now!
Ukrainian constructor: support is here
Optimization: easy with LP-Shop

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№2

Selio

Selio is a professional online store builder from Ukraine. Enhanced functionality, powerful SEO tools for structure optimization and promotion. The perfect solution for creating an effective online business.

Advantages

Optimization for search. Selio improves website visibility in Google, attracting more customers organically.
Convenient navigation. An intuitive structure makes it easier for shoppers to find what they need.
Analysis and reporting. Track key metrics and improve store performance with Selio.
Fast loading. Selio provides high website speed, which is important for users and Google.

Functionality

SEO structure for stores
Selio: SEO constructor
Extended functionality
Ukrainian constructor
Professional SEO capabilities

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№3

LP-Mobi

LP-Mobi - Ukrainian landing page builder, ideal for product business. Create fast, easy, and ad-optimized pages that convert. Take your online store's SEO to the next level!

Advantages

Зрозуміла структура. Simple navigation improves user experience and conversions.
Mobile adaptability. Your store looks great on any device.
Optimization for advertising. Easily set up advertising and get more customers.
Fast loading. Pages load quickly, don't lose customers.

Functionality

SEO structure: clear logic
LP-Mobi: quick landing page launch
SEO: optimization for Google
LP-Mobi: mobile responsiveness
SEO: improving website visibility

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№4

Tilda

Tilda is an intuitive website and landing page builder with a powerful Zero Block editor. An ideal choice for marketers and entrepreneurs who need a flexible tool to create attractive online stores and effective landing pages.

Advantages

Simple management. Easily edit store content and structure, without code.
Flexible design. Zero Block gives you complete control over the look and feel.
Search engine optimization. Built-in tools to improve store visibility.
Mobile responsiveness. Great look on all devices, increases sales.

Functionality

Tilda SEO optimization
Convenient store structure
Zero Block for SEO
Marketing in Tilda
Tilda SEO promotion

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№5

PrestaShop

PrestaShop - powerful open-source CMS for e-commerce. Ideal for medium and large businesses, offering flexibility and modularity. Optimize your store's SEO with this solution!

Advantages

Optimization of visibility. Improves search engine rankings, increasing organic traffic and sales.
Convenient navigation. Improves user experience, making it easier to find products.
Flexibility of settings. Easily adapt the store to the needs of your business.
Analysis and reporting. Track key metrics to improve results.

Functionality

PrestaShop Optimization
SEO site structure
PrestaShop Extensions
SEO structure audit
PrestaShop for SEO

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№6

Magento

Magento - a powerful open-source e-commerce platform that allows you to create a complex and scalable online store. Flexible customization makes it an ideal solution for large projects with unique SEO structure requirements.

Advantages

Code optimization. Magento has clean code, important for search engines.
Flexible navigation. Convenient structure improves product indexing.
Powerful functionality. Advanced platform capabilities for large projects.
Scalability. Easily adapts to the growing needs of the business.

Functionality

SEO-optimized structure
Magento: scalability
Deep customization
Powerful open-source
For complex projects

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№7

Freewebstore

Freewebstore is a free online store builder with basic features and simple templates. An ideal start for small businesses, but requires SEO optimization to improve search visibility.

Advantages

Free start. Launch a store at no cost, test the idea.
Simple templates. Easily create an attractive design without coding knowledge.
Basic features. Everything you need to start selling online right away.
Time saving. Quick launch allows you to focus on sales.

Functionality

SEO structure: convenience
Freewebstore: Free start
Freewebstore: Simple templates
SEO: Basic optimization
Freewebstore: Easy to use

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№8

Jimdo

Jimdo - AI website builder platform ideal for small businesses and portfolios. Create a professional website quickly and easily! Optimize the structure for better SEO of your online store.

Advantages

User-friendly AI design. Create stylish websites instantly, without coding knowledge. Algorithms adapt the layout to your content!
Search engine optimization. Your website will be easy to find on Google and other search engines. Increase product visibility!
Store integration. Easily add products, manage orders, and accept payments online directly on the website.
Ease of management. An intuitive panel makes it easy to update information and add new content.

Functionality

SEO structure: Easy search
Clear navigation
Optimization of product cards
Fast loading
Mobile responsiveness

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№9

Simvoly

Simvoly: a platform for creating websites, stores and sales funnels. The built-in CRM optimizes the SEO structure of your online store, simplifies customer management and increases sales. Easy start, powerful features!

Advantages

Clear navigation. Improves UX, customers can easily find what they need. Google will appreciate it!
Optimized categories. Increase the visibility of products in search. More traffic - more sales!
Internal linking. Distributes page weight, indexes better. Increases positions!
Mobile responsiveness. Important for Google ranking. Simvoly provides a perfect look on any device.

Functionality

SEO-optimized structure
Convenient store navigation
Built-in Simvoly CRM
SEO analysis from Simvoly
Quick launch of the online store

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№10

BigCommerce

BigCommerce - cloud e-commerce platform for medium and large businesses. Ideal for SEO optimization of your online store. Powerful SEO features and multichannel sales will help increase visibility and profit.

Advantages

Powerful SEO out of the box. BigCommerce has built-in tools to improve your store's visibility in search, saving you time and resources.
Multichannel sales. Easily sell on various platforms, from social media to marketplaces, increasing customer reach.
Scalability for business. BigCommerce is designed for growth, providing the flexibility and resources for large sales volumes.
Cloud reliability. Don't worry about servers and maintenance - BigCommerce takes care of it all, ensuring stable store operation.

Functionality

Store SEO optimization
BigCommerce: a powerful platform
Cloud solution for e-commerce
SEO features and multi-channel
Scaling for business

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№11

Webflow

Webflow is a visual website builder ideal for creating unique e-commerce solutions. Develop SEO-optimized online stores without code, using a powerful design tool!

Advantages

Visual constructor. Webflow's user-friendly interface makes it easy to build e-commerce sites by dragging and dropping elements.
Code optimization. Webflow generates clean code, which positively affects loading speed and indexing.
Unique design. Create unique e-commerce solutions tailored to your brand, without template limitations.
Flexible management. Webflow gives you complete control over every detail of the site, from design to functionality.

Functionality

SEO-optimized structure
Webflow e-commerce
Ease of navigation
Visual constructor
Unique design

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№12

GoDaddy Online Store

GoDaddy Online Store is an easy start for your online business. Create a simple online store with a domain and hosting included. The perfect solution for beginners who want to start selling quickly!

Advantages

Easy online start. Everything in one place: domain, hosting, store - without unnecessary hassle.
Easy setup. User-friendly interface for quick store creation and management.
Optimized for Google. Built-in tools to improve your store's visibility.
Mobile responsiveness. The store looks great on any device, attracting more customers.

Functionality

SEO structure: Ease of navigation
GoDaddy: Easy start for business
SEO: Search Optimization
GoDaddy: Domain+hosting in one
SEO: Convenient categorization

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№13

WooCommerce

WooCommerce is a powerful e-commerce plugin for WordPress that allows you to create an online store of any complexity. Optimize the structure of WooCommerce for SEO and increase the visibility of products in search engines.

Advantages

Optimization for search. WooCommerce is search engine friendly, which improves product visibility.
Flexible site structure. Easily customize categories and subcategories for the convenience of customers.
Integration with analytics. Track key performance indicators for better results.
Convenient product management. Easily add, edit and organize products in your store.

Functionality

SEO for WooCommerce
Store structure
WooCommerce Optimization
Online Store SEO
WooCommerce SEO guide

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№14

Weblium

Weblium is a Ukrainian website builder that simplifies the creation of an SEO-optimized online store. Modern templates and automatic design systems will help you quickly launch a profitable online business.

Advantages

Site optimization. Improve visibility in Google: attract more customers.
Convenient constructor. Create stores easily, without programming knowledge.
Ready-made templates. Modern store design in minutes, save time.
Integration with services. Easy connection of analytics and payment systems.

Functionality

SEO optimization of the store
Weblium: easy start
Structure for sales
Fast Weblium hosting
Templates for SEO

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№15

Webnode

Webnode is a European website builder, ideal for quickly launching an online store. A simple interface, multilingualism and basic e-commerce functions will help you create an SEO-optimized structure for effective promotion.

Advantages

Intuitive. Webnode's simple interface allows you to quickly set up a store without programming knowledge.
Multilingualism. Attract customers from all over the world by offering content in their language.
Quick start. Forget about complicated setup, start selling almost instantly.
Search optimization. Get more organic traffic with basic promotion features.

Functionality

SEO structure: navigation
SEO structure: keys
Webnode: easy start
Webnode: e-commerce
Webnode: multilingualism

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№16

Shopify

Shopify - a powerful e-commerce platform #1 in the world. Ideal for dropshipping and POD. Easily scale your business! A huge ecosystem of integrations for SEO and marketing. Create a successful online store with Shopify!

Advantages

Growth of visibility. Improving search rankings and attracting targeted traffic.
Convenience for buyers. Easy navigation improves the experience and increases sales.
Optimization for Shopify. Effective integration with the platform for maximum results.
Business scaling. Flexible architecture supports development and expansion of the assortment.

Functionality

SEO structure: Optimization
Shopify: Drop, POD, growth
Shopify: Integrations
SEO: For online stores
Shopify: E-commerce leader

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№17

Zyro

Zyro is a simple and fast website builder from Hostinger. Create an SEO-optimized online store with modern templates. Ideal for small businesses looking for an effective online presence.

Advantages

Convenient navigation. Easily find products, improving the user experience.
Acceleration of indexing. Search engines scan the Zyro site faster.
Mobile optimization. Modern Zyro templates are adapted for mobile devices.
Increasing positions. A clear site structure improves ranking.

Functionality

SEO structure: navigation
Zyro: Fast website builder
SEO: Category optimization
Zyro: Hostinger Templates
SEO: Internal linking

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№18

Shift4Shop

Shift4Shop is an all-in-one e-commerce platform with powerful SEO tools. Create optimized catalogs, integrate services, and improve the structure of your online store for better rankings.

Advantages

Built-in SEO tools. Optimize your store for search engines without additional plugins, increase organic traffic and sales.
Product catalogs. Effectively organize a large assortment of products, simplify navigation for customers, and improve conversion.
Marketplace integrations. Expand your audience reach, sell on popular platforms, and increase profit.
All-in-one solution. Manage your store, marketing, and payments in one convenient platform, saving time and resources.

Functionality

SEO-friendly design
Product catalogs
Full integration
Optimized structure
E-commerce platform

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№19

OpenCart

OpenCart - free e-commerce platform. Easy to manage, flexible, and SEO-friendly. Great for creating an online store of any size, easily expandable with modules to improve SEO and functionality.

Advantages

Convenient navigation. Improves user experience and increases time on site.
OpenCart SEO-friendly. The platform takes into account key factors for search engines.
Customization to needs. Easily adapt the site structure to your requirements.
Increased traffic. Optimized structure attracts more visitors.

Functionality

SEO-optimized structure
OpenCart integration
Expandable modularity
Free platform
Flexible SEO settings

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№20

MotoCMS

MotoCMS - an intuitive website builder with drag-and-drop functionality. Easily create professional, SEO-optimized online stores without coding knowledge. The perfect solution for launching an online business quickly!

Advantages

Drag-and-drop simplicity. Easily create a store structure by dragging and dropping elements. No coding skills required!
Search engine optimization. Get a website that is well indexed by search engines. Increase visibility.
Ready-made templates. Save time with professional templates adapted for e-commerce.
Customization flexibility. Control every aspect of the site, from design to functionality.

Functionality

SEO structure: tips and checklists
MotoCMS: easy online start
Drag-and-drop for stores
Ready-made SEO templates
Google Analytics integration

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№21

Shop-Express

Shop-Express - SaaS platform that simplifies launching an online store in Ukraine. Integrated logistics and payments - everything is ready for a quick start of sales. Optimize the SEO structure of your store on Shop-Express!

Advantages

Ready optimization. Easy start in online sales, the site is ready for promotion.
Convenient navigation. Customers can easily find the products they need, increasing conversion.
Loading speed. Instant website operation is the key to satisfied customers.
Savings on development. Launch a store without large expenses on programmers.

Functionality

SEO structure
Shop-Express
Logistics
Payments
Quick launch

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№22

Squarespace

Squarespace is a premium website builder with elegant templates. Ideal for brands, creative individuals, and small online stores looking for a stylish and functional online presence.

Advantages

Optimized templates. Built-in search engine optimization in every Squarespace template.
Clear navigation. Intuitive structure for easy product discovery.
Mobile responsiveness. Excellent store appearance on any device, important for ranking.
Ease of management. Easily manage content and metadata to improve visibility.

Functionality

SEO optimization of the site
Structure for e-commerce
Convenient constructor
Premium templates
For brands and small shops

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№23

Ecwid

Ecwid - a platform for creating an online store on any website. Expand SEO capabilities by adding online sales to your existing website and manage multichannel sales from a single panel.

Advantages

Increased visibility. Improving search rankings, attracting traffic, and increasing sales.
Easy integration. Easily add a store to an existing website, without the need to develop from scratch.
Multi-channel. Sell anywhere: website, social networks, marketplaces, managed from a single platform.
Content optimization. Tools to improve product descriptions and metadata that affect ranking.

Functionality

SEO optimization of the store
Ecwid: Easy integration
Convenient site structure
Multi-channel sales
SEO Ecwid support

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Platform Comparison

#	Tool	Suitable For	Key Features	Free Plan	Cost From
1	LP-Shop	Beginners, entrepreneurs, SMEs	Simplicity, speed, free of charge	Free plan	from 250 UAH/month
2	Selio	SMBs, entrepreneurs, startups	Online store builder, SEO optimization, Advanced functionality	Free plan for 50 products	from 260 UAH/month
3	LP-Mobi	Product business, entrepreneurs	Speed, conversion, SEO	1 landing page for free	from 300 UAH/month
4	Tilda	Entrepreneurs, marketers	Intuitive editor, Zero Block, design flexibility	Trial	from 450 UAH/month (Personal)
5	PrestaShop	Small, medium, business	Modularity, SEO, flexibility	Free of charge	free (CMS)
6	Magento	E-commerce, big business	Scalability, flexibility, SEO optimization	Free (OS)	free (Open Source)
7	Freewebstore	Small business, startups	Free, simplicity, basic SEO	Free	free
8	Jimdo	Small business, freelancers	AI design, simplicity, SEO optimization	Free plan	from €9/month (Start)
9	Simvoly	Entrepreneurs, freelancers	Websites, stores, funnels	Trial	from $18/month (Personal)
10	BigCommerce	Medium business, large business	SEO optimization, multi-channel, scaling	Trial	from $29/month (Standard)
11	Webflow	Designers, marketers, entrepreneurs	Visual constructor, e-commerce, no-code	Trial	from $29/month (Standard)
12	GoDaddy Online Store	Beginners, entrepreneurs, small business	Simplicity, speed, complexity	Trial	from $24.99/month (Basic)
13	WooCommerce	Online stores, entrepreneurs	Sale of goods, flexibility, expansion	Free plugin	free (plugin)
14	Weblium	Entrepreneurs, small businesses	Simplicity, SEO, templates	Free version	from 275 UAH/month (Pro)
15	Webnode	Small business, entrepreneurs	Simplicity, multilingualism, e-commerce	Free version	from €6/month (Mini)
16	Shopify	Business owners, entrepreneurs	Dropshipping, scaling, integrations	Trial	from $29/month (Basic)
17	Zyro	Small business, entrepreneurs	Simplicity, speed, SEO optimization	Trial	from $11.99/month (Website)
18	Shift4Shop	Small business, entrepreneurs	SEO optimization, ready-made templates, integrations	Trial	from $29/month (Basic)
19	OpenCart	Small business, entrepreneurs	Free, flexible, SEO-friendly	Free	free (CMS)
20	MotoCMS	Small business, entrepreneurs	Drag-and-drop, SEO adaptation, online store	Trial	from $9.9/month (Starter)
21	Shop-Express	Small business, entrepreneurs	Online store, logistics, payments	Trial	from 950 UAH/month (Start)
22	Squarespace	Brands, creators, entrepreneurs	Templates, hosting, ecommerce	Trial	$23/month (Personal)
23	Ecwid	Small business, entrepreneurs	Simplicity, integration, multi-channel	Free plan	from $14/month (Venture)

Questions and Answers

? How to organize a website for search?

A well-thought-out hierarchy, clear URLs, internal links, and optimized content will help search engines find and index your pages

? What site hierarchy is best?

Usually it's the main page, categories, subcategories, and product pages. It is important that the path to the product is as short and logical as possible

? How do URLs affect promotion?

Clear and understandable URLs containing keywords make it easier for search engines to understand the content of the page, improving rankings

? What are internal links?

These are links from one page of your site to another. They help users and search engine robots find important content

? How to optimize product content?

Use keywords, describe the benefits of the product, add high-quality images and videos, and get more traffic. faq_question1 - How to organize a website for search?