The Best SEO Structure for an Online Store in 2025

Optimize your website structure for maximum profit!

Get Your Store Online

№1

LP-Shop

LP-Shop is a simple Ukrainian online store builder, ideal for beginners. Easy start, free plan. Create your online store quickly and without problems!

Advantages

  • Easy optimization. LP-Shop makes it easy to organize your site for better search.
  • Clear navigation. Customers can easily find what they need, increasing sales.
  • Free plan. Evaluate the features of LP-Shop without spending money.
  • Simplicity for beginners. Intuitive interface, no technical knowledge required.

Functionality

  • SEO structure: simple and effective
  • LP-Shop: ideal for beginners
  • Free plan: start now!
  • Ukrainian constructor: support is here
  • Optimization: easy with LP-Shop
LP-Shop
№2

Selio

Selio is a professional online store builder from Ukraine. Enhanced functionality, powerful SEO tools for structure optimization and promotion. The perfect solution for creating an effective online business.

Advantages

  • Optimization for search. Selio improves website visibility in Google, attracting more customers organically.
  • Convenient navigation. An intuitive structure makes it easier for shoppers to find what they need.
  • Analysis and reporting. Track key metrics and improve store performance with Selio.
  • Fast loading. Selio provides high website speed, which is important for users and Google.

Functionality

  • SEO structure for stores
  • Selio: SEO constructor
  • Extended functionality
  • Ukrainian constructor
  • Professional SEO capabilities
Selio
№3

LP-Mobi

LP-Mobi - Ukrainian landing page builder, ideal for product business. Create fast, easy, and ad-optimized pages that convert. Take your online store's SEO to the next level!

Advantages

  • Зрозуміла структура. Simple navigation improves user experience and conversions.
  • Mobile adaptability. Your store looks great on any device.
  • Optimization for advertising. Easily set up advertising and get more customers.
  • Fast loading. Pages load quickly, don't lose customers.

Functionality

  • SEO structure: clear logic
  • LP-Mobi: quick landing page launch
  • SEO: optimization for Google
  • LP-Mobi: mobile responsiveness
  • SEO: improving website visibility
LP-Mobi
№4

Tilda

Tilda is an intuitive website and landing page builder with a powerful Zero Block editor. An ideal choice for marketers and entrepreneurs who need a flexible tool to create attractive online stores and effective landing pages.

Advantages

  • Simple management. Easily edit store content and structure, without code.
  • Flexible design. Zero Block gives you complete control over the look and feel.
  • Search engine optimization. Built-in tools to improve store visibility.
  • Mobile responsiveness. Great look on all devices, increases sales.

Functionality

  • Tilda SEO optimization
  • Convenient store structure
  • Zero Block for SEO
  • Marketing in Tilda
  • Tilda SEO promotion
Tilda
№5

PrestaShop

PrestaShop - powerful open-source CMS for e-commerce. Ideal for medium and large businesses, offering flexibility and modularity. Optimize your store's SEO with this solution!

Advantages

  • Optimization of visibility. Improves search engine rankings, increasing organic traffic and sales.
  • Convenient navigation. Improves user experience, making it easier to find products.
  • Flexibility of settings. Easily adapt the store to the needs of your business.
  • Analysis and reporting. Track key metrics to improve results.

Functionality

  • PrestaShop Optimization
  • SEO site structure
  • PrestaShop Extensions
  • SEO structure audit
  • PrestaShop for SEO
PrestaShop
№6

Magento

Magento - a powerful open-source e-commerce platform that allows you to create a complex and scalable online store. Flexible customization makes it an ideal solution for large projects with unique SEO structure requirements.

Advantages

  • Code optimization. Magento has clean code, important for search engines.
  • Flexible navigation. Convenient structure improves product indexing.
  • Powerful functionality. Advanced platform capabilities for large projects.
  • Scalability. Easily adapts to the growing needs of the business.

Functionality

  • SEO-optimized structure
  • Magento: scalability
  • Deep customization
  • Powerful open-source
  • For complex projects
Magento
№7

Freewebstore

Freewebstore is a free online store builder with basic features and simple templates. An ideal start for small businesses, but requires SEO optimization to improve search visibility.

Advantages

  • Free start. Launch a store at no cost, test the idea.
  • Simple templates. Easily create an attractive design without coding knowledge.
  • Basic features. Everything you need to start selling online right away.
  • Time saving. Quick launch allows you to focus on sales.

Functionality

  • SEO structure: convenience
  • Freewebstore: Free start
  • Freewebstore: Simple templates
  • SEO: Basic optimization
  • Freewebstore: Easy to use
Freewebstore
№8

Jimdo

Jimdo - AI website builder platform ideal for small businesses and portfolios. Create a professional website quickly and easily! Optimize the structure for better SEO of your online store.

Advantages

  • User-friendly AI design. Create stylish websites instantly, without coding knowledge. Algorithms adapt the layout to your content!
  • Search engine optimization. Your website will be easy to find on Google and other search engines. Increase product visibility!
  • Store integration. Easily add products, manage orders, and accept payments online directly on the website.
  • Ease of management. An intuitive panel makes it easy to update information and add new content.

Functionality

  • SEO structure: Easy search
  • Clear navigation
  • Optimization of product cards
  • Fast loading
  • Mobile responsiveness
Jimdo
№9

Simvoly

Simvoly: a platform for creating websites, stores and sales funnels. The built-in CRM optimizes the SEO structure of your online store, simplifies customer management and increases sales. Easy start, powerful features!

Advantages

  • Clear navigation. Improves UX, customers can easily find what they need. Google will appreciate it!
  • Optimized categories. Increase the visibility of products in search. More traffic - more sales!
  • Internal linking. Distributes page weight, indexes better. Increases positions!
  • Mobile responsiveness. Important for Google ranking. Simvoly provides a perfect look on any device.

Functionality

  • SEO-optimized structure
  • Convenient store navigation
  • Built-in Simvoly CRM
  • SEO analysis from Simvoly
  • Quick launch of the online store
Simvoly
№10

BigCommerce

BigCommerce - cloud e-commerce platform for medium and large businesses. Ideal for SEO optimization of your online store. Powerful SEO features and multichannel sales will help increase visibility and profit.

Advantages

  • Powerful SEO out of the box. BigCommerce has built-in tools to improve your store's visibility in search, saving you time and resources.
  • Multichannel sales. Easily sell on various platforms, from social media to marketplaces, increasing customer reach.
  • Scalability for business. BigCommerce is designed for growth, providing the flexibility and resources for large sales volumes.
  • Cloud reliability. Don't worry about servers and maintenance - BigCommerce takes care of it all, ensuring stable store operation.

Functionality

  • Store SEO optimization
  • BigCommerce: a powerful platform
  • Cloud solution for e-commerce
  • SEO features and multi-channel
  • Scaling for business
BigCommerce
№11

Webflow

Webflow is a visual website builder ideal for creating unique e-commerce solutions. Develop SEO-optimized online stores without code, using a powerful design tool!

Advantages

  • Visual constructor. Webflow's user-friendly interface makes it easy to build e-commerce sites by dragging and dropping elements.
  • Code optimization. Webflow generates clean code, which positively affects loading speed and indexing.
  • Unique design. Create unique e-commerce solutions tailored to your brand, without template limitations.
  • Flexible management. Webflow gives you complete control over every detail of the site, from design to functionality.

Functionality

  • SEO-optimized structure
  • Webflow e-commerce
  • Ease of navigation
  • Visual constructor
  • Unique design
Webflow
№12

GoDaddy Online Store

GoDaddy Online Store is an easy start for your online business. Create a simple online store with a domain and hosting included. The perfect solution for beginners who want to start selling quickly!

Advantages

  • Easy online start. Everything in one place: domain, hosting, store - without unnecessary hassle.
  • Easy setup. User-friendly interface for quick store creation and management.
  • Optimized for Google. Built-in tools to improve your store's visibility.
  • Mobile responsiveness. The store looks great on any device, attracting more customers.

Functionality

  • SEO structure: Ease of navigation
  • GoDaddy: Easy start for business
  • SEO: Search Optimization
  • GoDaddy: Domain+hosting in one
  • SEO: Convenient categorization
GoDaddy Online Store
№13

WooCommerce

WooCommerce is a powerful e-commerce plugin for WordPress that allows you to create an online store of any complexity. Optimize the structure of WooCommerce for SEO and increase the visibility of products in search engines.

Advantages

  • Optimization for search. WooCommerce is search engine friendly, which improves product visibility.
  • Flexible site structure. Easily customize categories and subcategories for the convenience of customers.
  • Integration with analytics. Track key performance indicators for better results.
  • Convenient product management. Easily add, edit and organize products in your store.

Functionality

  • SEO for WooCommerce
  • Store structure
  • WooCommerce Optimization
  • Online Store SEO
  • WooCommerce SEO guide
WooCommerce
№14

Weblium

Weblium is a Ukrainian website builder that simplifies the creation of an SEO-optimized online store. Modern templates and automatic design systems will help you quickly launch a profitable online business.

Advantages

  • Site optimization. Improve visibility in Google: attract more customers.
  • Convenient constructor. Create stores easily, without programming knowledge.
  • Ready-made templates. Modern store design in minutes, save time.
  • Integration with services. Easy connection of analytics and payment systems.

Functionality

  • SEO optimization of the store
  • Weblium: easy start
  • Structure for sales
  • Fast Weblium hosting
  • Templates for SEO
Weblium
№15

Webnode

Webnode is a European website builder, ideal for quickly launching an online store. A simple interface, multilingualism and basic e-commerce functions will help you create an SEO-optimized structure for effective promotion.

Advantages

  • Intuitive. Webnode's simple interface allows you to quickly set up a store without programming knowledge.
  • Multilingualism. Attract customers from all over the world by offering content in their language.
  • Quick start. Forget about complicated setup, start selling almost instantly.
  • Search optimization. Get more organic traffic with basic promotion features.

Functionality

  • SEO structure: navigation
  • SEO structure: keys
  • Webnode: easy start
  • Webnode: e-commerce
  • Webnode: multilingualism
Webnode
№16

Shopify

Shopify - a powerful e-commerce platform #1 in the world. Ideal for dropshipping and POD. Easily scale your business! A huge ecosystem of integrations for SEO and marketing. Create a successful online store with Shopify!

Advantages

  • Growth of visibility. Improving search rankings and attracting targeted traffic.
  • Convenience for buyers. Easy navigation improves the experience and increases sales.
  • Optimization for Shopify. Effective integration with the platform for maximum results.
  • Business scaling. Flexible architecture supports development and expansion of the assortment.

Functionality

  • SEO structure: Optimization
  • Shopify: Drop, POD, growth
  • Shopify: Integrations
  • SEO: For online stores
  • Shopify: E-commerce leader
Shopify
№17

Zyro

Zyro is a simple and fast website builder from Hostinger. Create an SEO-optimized online store with modern templates. Ideal for small businesses looking for an effective online presence.

Advantages

  • Convenient navigation. Easily find products, improving the user experience.
  • Acceleration of indexing. Search engines scan the Zyro site faster.
  • Mobile optimization. Modern Zyro templates are adapted for mobile devices.
  • Increasing positions. A clear site structure improves ranking.

Functionality

  • SEO structure: navigation
  • Zyro: Fast website builder
  • SEO: Category optimization
  • Zyro: Hostinger Templates
  • SEO: Internal linking
Zyro
№18

Shift4Shop

Shift4Shop is an all-in-one e-commerce platform with powerful SEO tools. Create optimized catalogs, integrate services, and improve the structure of your online store for better rankings.

Advantages

  • Built-in SEO tools. Optimize your store for search engines without additional plugins, increase organic traffic and sales.
  • Product catalogs. Effectively organize a large assortment of products, simplify navigation for customers, and improve conversion.
  • Marketplace integrations. Expand your audience reach, sell on popular platforms, and increase profit.
  • All-in-one solution. Manage your store, marketing, and payments in one convenient platform, saving time and resources.

Functionality

  • SEO-friendly design
  • Product catalogs
  • Full integration
  • Optimized structure
  • E-commerce platform
Shift4Shop
№19

OpenCart

OpenCart - free e-commerce platform. Easy to manage, flexible, and SEO-friendly. Great for creating an online store of any size, easily expandable with modules to improve SEO and functionality.

Advantages

  • Convenient navigation. Improves user experience and increases time on site.
  • OpenCart SEO-friendly. The platform takes into account key factors for search engines.
  • Customization to needs. Easily adapt the site structure to your requirements.
  • Increased traffic. Optimized structure attracts more visitors.

Functionality

  • SEO-optimized structure
  • OpenCart integration
  • Expandable modularity
  • Free platform
  • Flexible SEO settings
OpenCart
№20

MotoCMS

MotoCMS - an intuitive website builder with drag-and-drop functionality. Easily create professional, SEO-optimized online stores without coding knowledge. The perfect solution for launching an online business quickly!

Advantages

  • Drag-and-drop simplicity. Easily create a store structure by dragging and dropping elements. No coding skills required!
  • Search engine optimization. Get a website that is well indexed by search engines. Increase visibility.
  • Ready-made templates. Save time with professional templates adapted for e-commerce.
  • Customization flexibility. Control every aspect of the site, from design to functionality.

Functionality

  • SEO structure: tips and checklists
  • MotoCMS: easy online start
  • Drag-and-drop for stores
  • Ready-made SEO templates
  • Google Analytics integration
MotoCMS
№21

Shop-Express

Shop-Express - SaaS platform that simplifies launching an online store in Ukraine. Integrated logistics and payments - everything is ready for a quick start of sales. Optimize the SEO structure of your store on Shop-Express!

Advantages

  • Ready optimization. Easy start in online sales, the site is ready for promotion.
  • Convenient navigation. Customers can easily find the products they need, increasing conversion.
  • Loading speed. Instant website operation is the key to satisfied customers.
  • Savings on development. Launch a store without large expenses on programmers.

Functionality

  • SEO structure
  • Shop-Express
  • Logistics
  • Payments
  • Quick launch
Shop-Express
№22

Squarespace

Squarespace is a premium website builder with elegant templates. Ideal for brands, creative individuals, and small online stores looking for a stylish and functional online presence.

Advantages

  • Optimized templates. Built-in search engine optimization in every Squarespace template.
  • Clear navigation. Intuitive structure for easy product discovery.
  • Mobile responsiveness. Excellent store appearance on any device, important for ranking.
  • Ease of management. Easily manage content and metadata to improve visibility.

Functionality

  • SEO optimization of the site
  • Structure for e-commerce
  • Convenient constructor
  • Premium templates
  • For brands and small shops
Squarespace
№23

Ecwid

Ecwid - a platform for creating an online store on any website. Expand SEO capabilities by adding online sales to your existing website and manage multichannel sales from a single panel.

Advantages

  • Increased visibility. Improving search rankings, attracting traffic, and increasing sales.
  • Easy integration. Easily add a store to an existing website, without the need to develop from scratch.
  • Multi-channel. Sell anywhere: website, social networks, marketplaces, managed from a single platform.
  • Content optimization. Tools to improve product descriptions and metadata that affect ranking.

Functionality

  • SEO optimization of the store
  • Ecwid: Easy integration
  • Convenient site structure
  • Multi-channel sales
  • SEO Ecwid support
Ecwid

Platform Comparison

# Tool Suitable For Key Features Free Plan Cost From
1LP-ShopBeginners, entrepreneurs, SMEsSimplicity, speed, free of chargeFree planfrom 250 UAH/month
2SelioSMBs, entrepreneurs, startupsOnline store builder, SEO optimization, Advanced functionalityFree plan for 50 productsfrom 260 UAH/month
3LP-MobiProduct business, entrepreneursSpeed, conversion, SEO1 landing page for freefrom 300 UAH/month
4TildaEntrepreneurs, marketersIntuitive editor, Zero Block, design flexibilityTrialfrom 450 UAH/month (Personal)
5PrestaShopSmall, medium, businessModularity, SEO, flexibilityFree of chargefree (CMS)
6MagentoE-commerce, big businessScalability, flexibility, SEO optimizationFree (OS)free (Open Source)
7FreewebstoreSmall business, startupsFree, simplicity, basic SEOFreefree
8JimdoSmall business, freelancersAI design, simplicity, SEO optimizationFree planfrom €9/month (Start)
9SimvolyEntrepreneurs, freelancersWebsites, stores, funnelsTrialfrom $18/month (Personal)
10BigCommerceMedium business, large businessSEO optimization, multi-channel, scalingTrialfrom $29/month (Standard)
11WebflowDesigners, marketers, entrepreneursVisual constructor, e-commerce, no-codeTrialfrom $29/month (Standard)
12GoDaddy Online StoreBeginners, entrepreneurs, small businessSimplicity, speed, complexityTrialfrom $24.99/month (Basic)
13WooCommerceOnline stores, entrepreneursSale of goods, flexibility, expansionFree pluginfree (plugin)
14WebliumEntrepreneurs, small businessesSimplicity, SEO, templatesFree versionfrom 275 UAH/month (Pro)
15WebnodeSmall business, entrepreneursSimplicity, multilingualism, e-commerceFree versionfrom €6/month (Mini)
16ShopifyBusiness owners, entrepreneursDropshipping, scaling, integrationsTrialfrom $29/month (Basic)
17ZyroSmall business, entrepreneursSimplicity, speed, SEO optimizationTrialfrom $11.99/month (Website)
18Shift4ShopSmall business, entrepreneursSEO optimization, ready-made templates, integrationsTrialfrom $29/month (Basic)
19OpenCartSmall business, entrepreneursFree, flexible, SEO-friendlyFreefree (CMS)
20MotoCMSSmall business, entrepreneursDrag-and-drop, SEO adaptation, online storeTrialfrom $9.9/month (Starter)
21Shop-ExpressSmall business, entrepreneursOnline store, logistics, paymentsTrialfrom 950 UAH/month (Start)
22SquarespaceBrands, creators, entrepreneursTemplates, hosting, ecommerceTrial$23/month (Personal)
23EcwidSmall business, entrepreneursSimplicity, integration, multi-channelFree planfrom $14/month (Venture)

Questions and Answers

? How to organize a website for search?
A well-thought-out hierarchy, clear URLs, internal links, and optimized content will help search engines find and index your pages

? What site hierarchy is best?
Usually it's the main page, categories, subcategories, and product pages. It is important that the path to the product is as short and logical as possible

? How do URLs affect promotion?
Clear and understandable URLs containing keywords make it easier for search engines to understand the content of the page, improving rankings

? What are internal links?
These are links from one page of your site to another. They help users and search engine robots find important content

? How to optimize product content?
Use keywords, describe the benefits of the product, add high-quality images and videos, and get more traffic. faq_question1 - How to organize a website for search?