Best A/B Tests of 2025 for Stores (21+)

How to Increase Sales: 21 Proven Methods for Your Store

Select an E-commerce Platform

№1

Selio

Selio - an online store builder with powerful SEO and A/B testing. Increase conversion and profit by experimenting with design and content! Optimize your store for better results.

Advantages

  • Sales growth. Determine what works best for your customers, increasing profits.
  • Conversion improvement. Optimize every element of the site to attract more customers.
  • Budget savings. Avoid spending on ineffective solutions, focus on proven ideas.
  • Personalized experience. Create customized offers that meet the needs of each customer.

Key Options

  • Simple A/B testing
  • Selio sales growth
  • Tests without code
  • SEO-optimized solutions
  • Easy version comparison
Selio
№2

LP-Mobi

LP-Mobi is a Ukrainian landing page builder, ideal for testing A/B hypotheses! Create fast, optimized pages for product business and increase conversion from advertising. Easy to learn, powerful in results!

Advantages

  • Increase profits. Test different landing page options to find the most effective one and increase conversion.
  • Cost optimization. Identify which changes work best and don't waste money on ineffective solutions.
  • Ease of use. LP-Mobi's intuitive interface makes testing accessible to everyone, even without experience.
  • Quick results. Get real-time data on the effectiveness of changes and make quick decisions.

Key Options

  • Simple A/B testing
  • Quick test start
  • LP-Mobi integration
  • For sales growth
  • Mobile optimization
LP-Mobi
№3

LP-Shop

LP-Shop - simple constructor for quickly launching an online store. Ideal for beginners, has a free plan. Test hypotheses and improve sales with ease!

Advantages

  • Збільшення продажів. Find the best page options to maximize profits.
  • Free start. Test hypotheses without risk using the free LP-Shop plan.
  • User-friendly interface. Easily configure experiments without programming knowledge, directly in LP-Shop.
  • Conversion improvement. Optimize every detail of the store to attract more customers.

Key Options

  • A/B tests for sales growth
  • Easy start for beginners
  • Free LP-Shop plan
  • Increased website conversion
  • Easy test setup
LP-Shop
№4

OpenCart

OpenCart is a free platform for an online store. Easy to set up, flexible and scalable. An ideal basis for A/B testing and optimizing your store thanks to numerous modules.

Advantages

  • Increased conversion. Optimize every element of the site to attract more customers and increase profits.
  • Easy integration. Easily connects to OpenCart, no special programming skills required.
  • Clear reports. Analyze experiment results in real time with clear graphs and charts.
  • Risk minimization. Test hypotheses on a small audience before making global site changes.

Key Options

  • A/B tests for OpenCart
  • Easy integration
  • Clear analytics
  • Increased conversion
  • OpenCart optimization
OpenCart
№5

Squarespace

Squarespace is a website builder with premium templates. An ideal choice for brands, creatives, and small businesses looking for a stylish and functional online presence. Increase your store's conversion with Squarespace's elegant design!

Advantages

  • Зростання продажів. Optimize your design and content to attract more customers.
  • Improved UX. Make the site more convenient and intuitive for customers.
  • Reduced bounce rate. Identify and eliminate factors that discourage purchase.
  • Easy analysis. Compare page options and choose the most effective one.

Key Options

  • Easy A/B testing
  • Squarespace premium templates
  • Design for stores
  • Support for creatives
  • More online sales
Squarespace
№6

Magento

Magento - a powerful open-source platform for online stores with a complex structure. Scale your business and customize every aspect with deep customization. The ideal platform for A/B testing!

Advantages

  • Підвищення продажів. Optimize content and design for better conversion, increasing the profit of the store on Magento.
  • Clear analytics. Easily interpret test results, making informed decisions about changes.
  • Personalization of experience. Offer visitors relevant content, increasing satisfaction and loyalty.
  • Risk reduction. Test hypotheses before implementing large-scale changes, avoiding losses.

Key Options

  • A/B tests for Magento
  • Increased sales
  • Content personalization
  • Conversion optimization
  • Easy integration
Magento
№7

MotoCMS

MotoCMS is a website builder with drag-and-drop functionality, ideal for creating online stores. Easily adapt the design and test different A/B testing options to increase conversion!

Advantages

  • Increasing sales. Optimize content and UX to attract more customers and increase profits.
  • Intuitive analytics. Easily understand what works best with clear MotoCMS reports.
  • User-friendly interface. Test changes in the drag-and-drop editor without touching the code.
  • Conversion optimization. Identify the most effective elements of the site and improve the customer's path to purchase.

Key Options

  • Simple A/B testing
  • Drag-and-drop interface
  • Easy start to online sales
  • Website conversion optimization
  • Ready-made store templates
MotoCMS
№8

Jimdo

Jimdo: AI website builder for small businesses and portfolios. Create a professional website instantly! Ideal for showcasing your A/B tests and results for your store.

Advantages

  • Understandable reports. Easily analyze data and make fact-based decisions.
  • Conversion optimization. Increase sales by improving every element of the site.
  • Content personalization. Show visitors what they're interested in automatically.
  • Easy setup. Integrate testing into Jimdo in a few clicks without code.

Key Options

  • Simple A/B testing
  • AI design for stores
  • Easy start for business
  • User-friendly Jimdo interface
  • Conversion optimization
Jimdo
№9

Shift4Shop

Shift4Shop is a comprehensive e-commerce platform that includes SEO tools, catalogs, and integrations. An ideal solution for optimizing your store, including through A/B testing!

Advantages

  • Increased conversion. Optimize pages to get more customers to complete orders.
  • Increased profit. Improve key metrics to earn more.
  • UX improvement. Make the site more convenient, improving the customer experience.
  • Risk minimization. Test changes on a small audience before implementing.

Key Options

  • Easy A/B test
  • Shift4Shop support
  • SEO optimization
  • Increased sales
  • Quick start
Shift4Shop
№10

GoDaddy Online Store

GoDaddy Online Store: a super-easy way to launch an online store! Domain and hosting are already included. Ideal for those taking their first steps in e-commerce. A/B test with ease and increase sales!

Advantages

  • Sales growth. Test ideas and increase profits for your GoDaddy store.
  • Ease of use. Simple settings for testing without code.
  • Conversion improvement. Find the best options and attract more customers.
  • Resource saving. Optimize marketing costs with GoDaddy.

Key Options

  • Easy A/B for GoDaddy
  • No-code tests
  • Support for beginners
  • Sales growth
  • Quick start
GoDaddy Online Store
№11

Webflow

Webflow - a visual website builder that allows you to create unique e-commerce solutions without code. The ideal tool for A/B testing the design and functionality of your store to maximize conversion and profit.

Advantages

  • Sales growth. Optimize every detail of the site for maximum conversions.
  • Webflow Personalization. Create unique solutions tailored to your brand.
  • Resource saving. Test hypotheses without involving developers, quickly and cheaply.
  • UX Improvement. Find the optimal design to satisfy customer needs and retention.

Key Options

  • Data analysis
  • Ease of use
  • Conversion optimization
  • Content personalization
  • Integration with Webflow
Webflow
№12

Shop-Express

Shop-Express - SaaS platform for quickly launching online stores in Ukraine. Ready-made logistics, integrated payments. Simplify A/B testing by getting stable traffic and orders. Test more effectively with Shop-Express!

Advantages

  • Sales growth. Test changes and find the best solutions to increase profits.
  • Conversion optimization. Improve every element of the site to attract more customers.
  • Cost reduction. Save on advertising by knowing what works best through experimentation.
  • Integration with Shop-Express. Easily connect and use powerful Shop-Express testing tools.

Key Options

  • Easy A/B test
  • Shop-Express integration
  • Conversion increase
  • Ukrainian language support
  • Ready-made templates
Shop-Express
№13

Webnode

Webnode - a European website builder that is ideal for a quick launch. It has a simple interface, support for many languages, and basic e-commerce functions. An excellent choice for testing A/B scenarios for your store!

Advantages

  • Зростання продажів. Increase conversion by finding optimal solutions for buyers.
  • Integration with Webnode. Easily connect testing to your Webnode store.
  • Intuitive interface. Simple test setup, even without experience.
  • Resource saving. Optimize the site, avoiding costly design errors.

Key Options

  • Simple A/B test
  • Quick website launch
  • Basic e-commerce
  • Multilingualism
  • Intuitive interface
Webnode
№14

WooCommerce

WooCommerce is a powerful e-commerce plugin for WordPress that allows you to create any store. Optimize it with A/B testing and increase sales! The perfect solution for your online business.

Advantages

  • Increase sales. Optimize WooCommerce pages to maximize conversion and profit.
  • UX improvement. Understand what shoppers like by creating a convenient and attractive store.
  • Reducing costs. Avoid failed decisions by testing changes before implementation.
  • Personalized experience. Offer visitors exactly what they are looking for, increasing loyalty.

Key Options

  • Easy A/B testing for WooCommerce
  • Store conversion optimization
  • Increase sales on WordPress
  • Integration with WooCommerce plugins
  • Improving the customer experience
WooCommerce
№15

Shopify

Shopify - a powerful e-commerce platform #1 in the world. Ideal for dropshipping and scaling! Integrations with many tools, including A/B testing, will help you optimize your store for maximum profit.

Advantages

  • Increasing profits. Optimize every element of the site to maximize conversion and sales.
  • Improving UX. Make the Shopify store more convenient for customers, increasing loyalty.
  • Clear solutions. Make informed decisions based on data, not intuition.
  • Budget savings. Avoid spending on ineffective changes, focus on proven strategies.

Key Options

  • A/B tests for Shopify
  • Conversion optimization
  • Increase profit
  • Easy scaling
  • Code-free integration
Shopify
№16

Weblium

Weblium is a Ukrainian website builder, ideal for A/B testing in stores. Modern templates and automatic design systems allow you to quickly create and adapt pages for different experiments, increasing conversion and profit.

Advantages

  • Increased sales. Optimize product pages to attract more customers and increase profits.
  • Easy integration with Weblium. No code! Just connect testing in your Weblium store in a few clicks.
  • Improved UX of the site. Understand what your customers like to create a convenient and attractive website.
  • Clear results. Get clear data on the effectiveness of changes to make informed decisions.

Key Options

  • Easy A/B test
  • Weblium: Quick start
  • Increased sales
  • Weblium: Design systems
  • Conversion optimization
Weblium
№17

BigCommerce

BigCommerce - cloud e-commerce platform for medium and large businesses. Powerful SEO tools and multi-channel sales. Optimize your store with BigCommerce! Test, analyze, scale!

Advantages

  • Increased conversion. Optimize every detail of the site to increase sales and profit.
  • Reducing the cost of acquisition. Find effective solutions to attract customers for less money.
  • Personalized experience. Create unique offers for each audience segment.
  • Accelerating business growth. Quickly test hypotheses and scale successful solutions in BigCommerce.

Key Options

  • Easy A/B for BigCommerce
  • Store conversion growth
  • SEO and A/B testing
  • Multi-channel A/B tests
  • Data analysis for BigCommerce
BigCommerce
№18

Horoshop

Horoshop is a Ukrainian e-commerce platform created for medium-sized businesses. Powerful integrations with local services ensure the efficient operation of your online store. Test A/B hypotheses and increase profits!

Advantages

  • Sales growth. Optimize your website, increase conversion and profit. Test hypotheses to find the best solutions.
  • Cost reduction. Make decisions based on data, not intuition. Avoid loss-making changes and investments.
  • Easy analysis. Convenient reports and visualization of results will help you quickly understand the effectiveness of changes on the site.
  • Integration with Horoshop. Simple integration with your Horoshop platform, without additional settings and development.

Key Options

  • A/B tests for Horoshop
  • Sales growth
  • Simple and fast
  • Ukrainian language support
  • Conversion optimization
Horoshop
№19

Zyro

Zyro - a fast and minimalistic website builder, perfect for A/B testing your store. Modern templates and powerful tools from Hostinger will help you create an effective website to increase conversion.

Advantages

  • Легка оптимізація продажів. Experiment with page versions to increase profits.
  • Increasing site conversion. Find the most effective solutions for attracting customers.
  • Quick analysis of results. Zyro+Hostinger provide clear reports on testing success.
  • User-friendly Zyro interface. Conduct testing without coding knowledge, thanks to the intuitive editor.

Key Options

  • Easy A/B testing
  • Fast Zyro website
  • Hostinger inside
  • Modern templates
  • Increase sales!
Zyro
№20

Wix

Wix - an intuitive drag-and-drop website and store builder. A great choice for small businesses. Many templates, apps and basic e-commerce functionality. Ideal for quickly launching a website to test A/B store hypotheses.

Advantages

  • Sales growth. Optimize product pages to maximize profit from every purchase.
  • Easy integration. Wix's built-in tools allow you to quickly run experiments without code.
  • Intuitive interface. The drag-and-drop editor makes testing accessible even to e-commerce beginners.
  • Content personalization. Show visitors options that best suit their needs.

Key Options

  • A/B tests made easy
  • Intuitive for beginners
  • E-commerce templates
  • Basic functionality included
  • Wix + A/B = Growth
Wix
№21

Tilda

Tilda is an intuitive website and landing page builder that allows marketers to quickly create professional pages with a flexible Zero Block editor. Ideal for hypothesis testing and A/B testing due to its simplicity and adaptability.

Advantages

  • Conversion growth. Increase sales by optimizing website elements. Test headlines, buttons, images.
  • Simple setup. Easily create page variations in Tilda and run experiments without code.
  • Detailed analytics. Track results in real time and make informed decisions.
  • UX optimization. Improve user experience and increase shopping satisfaction.

Key Options

  • Simple A/B test
  • Zero Block flexibility
  • Clear reports
  • Tilda integration
  • Support for marketers
Tilda

Platform Comparison

# Service Suitable For Peculiarities Trial Version Starting Price
1SelioSmall business, entrepreneursSEO optimization, A/B testing, Website builderFree plan for 50 productsfrom 260 UAH/month
2LP-MobiProduct business, marketersLanding pages, A/B tests, conversion1 landing page for freefrom 300 UAH/month
3LP-ShopBeginners, entrepreneurs, SMBsSimplicity, speed, free planFree planfrom 250 UAH/month
4OpenCartSMBs, startupsFree, flexible, scalableFree of chargefree of charge (CMS)
5SquarespaceSmall business, creatorsDesign, simplicity, marketingTrial$23/month (Personal)
6MagentoLarge business, eCommerceScalability, customization, A/B testingFree (OS)free (Open Source)
7MotoCMSSmall business, entrepreneursDrag-and-drop, online stores, A/B testingTrialfrom $9.9/month (Starter)
8JimdoSmall businesses, entrepreneurs, freelancersAI design, simplicity, speedFree planfrom €9/month (Start)
9Shift4ShopOnline stores, entrepreneursSEO tools, A/B testing, integrationsTrialfrom $29/month (Basic)
10GoDaddy Online StoreSmall business, entrepreneursSimplicity, domain, hosting, A/B testingTrialfrom $24.99/month (Basic)
11WebflowEntrepreneurs, designers, marketersVisual editor, e-commerce, A/B testingTrialfrom $29/month (Standard)
12Shop-ExpressEntrepreneurs, small businessQuick launch, integrated logistics, A/B testingTrialfrom 950 UAH/month (Start)
13WebnodeSmall business, entrepreneursSimplicity, multilingualism, e-commerceFree versionfrom €6/month (Mini)
14WooCommerceOnline stores, entrepreneurs, developersOnline store, sales, pluginFree pluginfree (plugin)
15ShopifyBusiness owners, entrepreneursE-commerce platform, dropshipping, scalingTrialfrom $29/month (Basic)
16WebliumSmall business, marketersA/B testing, templates, automationFree versionfrom 275 UAH/month (Pro)
17BigCommerceMedium, large businessSEO optimization, multi-channel, scalingTrialfrom $29/month (Standard)
18HoroshopMedium business, e-commerceIntegrations, A/B testing, adaptationTrialfrom 990 UAH/month (Basic)
19ZyroEntrepreneurs, small businessesSpeed, minimalism, A/B testingTrialfrom $11.99/month (Website)
20WixSmall business, entrepreneursDrag-and-drop, templates, e-commerceFree versionfrom $17/month (Combo)
21TildaMarketers, entrepreneurs, designersIntuitive, Zero Block, adaptiveTrialfrom 450 UAH/month (Personal)

Frequently Asked Questions

? What is an A/B test and why is it needed?
It's a comparison of two versions of a web page to determine which is more effective in achieving goals

? What website elements should be tested?
You can test headlines, images, buttons, text, order form to increase conversion

? How long should testing last?
It is recommended to conduct the test until statistical significance is achieved, usually several weeks

? What to do with the test result?
Implement the winning version on the website to improve performance

? What should be tested first?
Start with the elements that most affect conversion, such as the product page or shopping cart