TOP 13: How to Find Competitors on Facebook in 2025

Intelligence Secrets: Analyzing Competitors on Facebook for Success!

Find a Creative Analyzer

№1

LP-SPY

LP-SPY - SPY service for in-depth analysis of advertising on Facebook and Instagram. Find creatives, pages, popular products, and hidden connections of your competitors. Learn what works and use it for your own success!

Main Pros

  • Market Analysis. Learn what works in your niche to improve your strategy.
  • Creative Search. Find effective advertising materials from competitors.
  • Strategy Analysis. Evaluate competitor tactics to optimize campaigns.
  • Budget Savings. Avoid ineffective advertising approaches.

Tools

  • Competitor Analysis on Facebook
  • Ad Monitoring on Instagram
  • LP-SPY Creative Search
  • Competitor Connections
  • Product Ad Analysis
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LP-SPY
№2

TikTok Creative Center

Looking for competitors in TikTok? TikTok Creative Center is your assistant! Here you will find inspiring top ads, current trends, and creative ideas. Analyze what works and create content that will captivate your audience!

Main Pros

  • Market analysis in TikTok. Track trends and successful creatives for effective advertising.
  • Content ideas. Get inspired for unique videos that will captivate the audience.
  • Saving on advertising budget. Optimize campaigns based on data on popularity and trends.
  • Success prediction. Identify promising formats and topics to increase reach.

Tools

  • Facebook competitor analysis
  • Find niche leaders
  • Effective strategies
  • Tool overview
  • Step-by-step instructions
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TikTok Creative Center
№3

PowerAdSpy

PowerAdSpy - your secret tool for spying on competitors' advertising! Monitor their ads on Facebook, Instagram, TikTok and YouTube. Analyze strategies and stay one step ahead!

Main Pros

  • Deep advertising analysis. Get a detailed overview of your rivals' strategies, their targeting and creatives, to improve your own campaigns.
  • Time saving. Quickly find the most effective ads in your niche and get inspired.
  • ROI Improvement. Optimize your advertising spend using proven strategies and increase your return on investment.
  • Expansion of creativity. Discover new ideas and approaches for creating unique content that attracts the attention of the audience.

Tools

  • FB market analysis
  • Searching for competitors on FB
  • PowerAdSpy - monitoring
  • Advertising espionage
  • Advertising intelligence
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PowerAdSpy
№4

AdPlexity

AdPlexity is a powerful tool for monitoring competitors' advertising campaigns. Analyze native, mobile and other types of affiliate advertising to find winning strategies and creatives. Find out what works on Facebook and other platforms!

Main Pros

  • Deep ad analysis. View competitor strategies, creatives, and targeting to maximize ROI.
  • Budget savings. Avoid unsuccessful advertising campaigns by analyzing successful examples from others.
  • Audience expansion. Find new target audience segments by studying who market leaders are targeting.
  • Up-to-date data. Get up-to-date information on trends and changes in the advertising space.

Tools

  • Facebook competitor analysis
  • AdPlexity: Spy #1
  • Affiliate advertising monitoring
  • Advertising strategy intelligence
  • Search for profitable offers
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AdPlexity
№5

Pathmatics (Sensor Tower)

Pathmatics (Sensor Tower) provides corporate advertising analytics. Explore competitors' advertising strategies, track their spend and creatives on Facebook and other channels. Find out who is leading in your niche and what trends are determining success.

Main Pros

  • Market Analysis. Identify trends and opportunities for growth.
  • Benchmarking. Compare your campaigns to leaders.
  • Budget optimization. Reduce costs, increase ROI.
  • Insights Discovery. Uncover competitors' strategies for success.

Tools

  • Facebook Market Analysis
  • Pathmatics Tools
  • Competitor Ad Monitoring
  • Corporate Analytics
  • Advertising Strategy Tracking
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Pathmatics (Sensor Tower)
№6

Meta Ad Library

Meta Ad Library is an official tool from Meta for viewing all active ads running on Facebook and Instagram. A great way to find out what your competitors are advertising and what creatives they are using.

Main Pros

  • Full market overview. Find out who is advertising in your niche and with what creatives to adapt your strategy.
  • Current trends. Track what's currently trending among advertisers in your industry and use it.
  • Budget savings. Avoid repeating unsuccessful advertising campaigns by analyzing others' experiences.
  • Official Meta data. Get reliable information directly from the source, without risks.

Tools

  • Competitor search
  • Meta advertising analysis
  • Keyword search
  • Viewing active campaigns
  • Meta Ad Library reporting
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Meta Ad Library
№7

Similarweb (Ad Intel)

Similarweb (Ad Intel) is a powerful tool for analyzing digital advertising. Explore competitor strategies, track their advertising campaigns, and identify new opportunities for growth on Facebook and other channels. Learn what works for your competitors!

Main Pros

  • Deep analysis. Identify key players and their strategies on Facebook for effective benchmarking.
  • Budget optimization. With Similarweb Ad Intel, invest in advertising that works, maximizing ROI.
  • Strategy improvement. Analyze successful advertising campaigns of competitors to improve your own.
  • Market trends. Stay up-to-date on the latest trends in Facebook advertising to make informed decisions.

Tools

  • Facebook market analysis
  • Leader identification
  • Search for advertising strategies
  • Campaign performance evaluation
  • Similarweb Ad Intel data
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Similarweb (Ad Intel)
№8

Dropispy

Dropispy is a powerful SPY tool for dropshippers and e-commerce, allowing you to analyze the advertising strategies of competitors on Facebook. Find out what works and optimize your campaigns for maximum profit!

Main Pros

  • Saving time. Instant analysis of advertising campaigns, free up time to develop your business.
  • Accurate data. Get up-to-date information on the strategies of market leaders.
  • Increasing profits. Optimize advertising spend and increase ROI with Dropispy.
  • Trend analysis. Stay ahead of the competition by identifying new trends in the niche.

Tools

  • Market analysis on Facebook
  • Finding successful products
  • Competitor tracking
  • Saving time and money
  • Clear Dropispy reports
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Dropispy
№9

AdSpyder

AdSpyder - your tool for cross-platform SPY analysis of advertising. Find out what your competitors are doing on Facebook and other networks. Effective search and analysis of advertising strategies for your success!

Main Pros

  • Accurate analysis. Identify successful strategies instantly with AdSpyder.
  • Budget savings. Optimize costs, avoid competitors' mistakes.
  • Cross-platform. Get data from different platforms in one place.
  • Deep analytics. Track trends and identify market leaders.

Tools

  • Analysis of Facebook competitors
  • Search for advertising strategies
  • Cross-platform monitoring
  • AdSpyder: your analyst
  • Effective SPY analysis of advertising
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AdSpyder
№10

Apptopia Ad Intel

Apptopia Ad Intel - analyze competitor mobile advertising creatives! Find out which ads your rivals are running on Facebook and other networks. Gain an edge by analyzing their strategies and effectiveness.

Main Pros

  • Creative ideas. Analyze the advertising of leaders to improve your campaigns.
  • Budget savings. Find the most effective creatives, avoid unnecessary costs.
  • In-depth analysis. Learn about competitors' strategies: targeting, texts, visuals.
  • Accurate data. Apptopia Ad Intel provides up-to-date information for confident decisions.

Tools

  • Searching for competitors on Facebook
  • Analysis of advertising creatives
  • Mobile advertising analytics
  • Apptopia Ad Intel: data
  • Tracking competitor strategies
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Apptopia Ad Intel
№11

PPSPY

PPSPY - service for deep SPY analysis of Shopify stores. Track successful products, competitors' advertising strategies and find trends. Find out what works to get ahead of them on Facebook!

Main Pros

  • Deep market analysis. Explore trends, products, target audience for a successful strategy.
  • Budget savings. Find the most effective advertising campaigns, avoid unnecessary costs.
  • Innovative solutions. Discover new approaches in marketing and sales.
  • Expand the assortment. Identify popular products and improve the offer.

Tools

  • Facebook: Competitor analysis
  • PPSPY: Shopify Spy Analysis
  • Competitor advertising
  • Search for hidden strategies
  • Find the best solutions
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PPSPY
№12

Adheart

Adheart - spy service for Meta (Facebook/Instagram) with a huge database of advertising creatives. Analyze competitor ads to find winning campaigns and inspiration for your own! Find better solutions for your business.

Main Pros

  • Market analysis. Identify trends and successful strategies in Meta (FB/IG) for your business.
  • Creative ideas. Find inspiration in millions of Adheart creatives to improve your campaigns.
  • Budget savings. Optimize costs by studying competitors' effective advertising approaches.
  • Large database of creatives. Access the largest library of Meta (FB/IG) advertising materials.

Tools

  • FB/IG market analysis
  • Search for the best creatives
  • Monitoring competitor ads
  • Large database of creatives
  • Saving time on testing
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Adheart
№13

Google Ads Transparency

Analyze competitors' ads on Facebook! The official Google Ads Transparency library is your tool for researching advertising campaigns, keywords, and creatives. Learn what works for others and improve your own strategy.

Main Pros

  • Full market analysis. Learn everything about your competitors' advertising strategies on Facebook.
  • Budget savings. Optimize your advertising costs by avoiding the mistakes of others.
  • Trend identification. Stay up-to-date with the latest trends in Facebook advertising.
  • Clear analytics. Easily interpret data to make better decisions.

Tools

  • Facebook: competitor analysis
  • Google Ads: ad transparency
  • Finding competitors on Facebook
  • Google Ads: data openness
  • Facebook: spy on the market.
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Google Ads Transparency

Features Table

# Solution Main Focus Service Functionality Free Mode Cost From
1LP-SPYMarketers, Entrepreneurs, SMMAd analysis, competitor creatives, popular productsFree$39/month unlimited
2TikTok Creative CenterMarketers, advertisers, SMMTrends, advertising, analyticsFreeFree
3PowerAdSpyMarketers, entrepreneurs, agenciesAdvertising monitoring, strategy analysis, competitor spying3-day trial for $1-$7 (depending on plan)from $69/month
4AdPlexityMarketers, arbitrators, affiliate managersAd analysis, competitor monitoring, creative strategiesDemo, no free trialfrom $149/month (depending on the product)
5Pathmatics (Sensor Tower)Marketers, Advertisers, AgenciesAdvertising analysis, competitor spend, creatives, trend monitoringDemo on requestpricing on request
6Meta Ad LibraryMarketers, advertisers, researchersAd search, competitive analysis, creative ideasFreeFree
7Similarweb (Ad Intel)Marketers, advertisersCompetitor analysis, advertising strategies, growth opportunitiesFree trial for StarterStarter $199/month or $1,500/year
8DropispyDropshippers, e-commerceAdvertising analysis, competitive intelligence, campaign optimizationFree planFree $0
9AdSpyderMarketers, agencies, entrepreneursCross-platform analysis, advertising espionage, competitive intelligenceFree trialis Free
10Apptopia Ad IntelMarketers, developers, advertisersCompetitor creatives, advertising strategies, performance analysisFree basic tier + trialfrom $79/month to $1,499/month
11PPSPYeCommerce, dropshippers, marketersStore analysis, product search, advertising spyingFree startfrom $19.9/month
12AdheartMarketers, arbitrators, SMMCreative analysis, competitor monitoring, trend searchFree/demo, team rates~from $70/month
13Google Ads TransparencyMarketers, advertisers, analystsCompetitor analysis, keywords, advertising creativesFreeFree

Useful Information

? How to identify similar businesses on Facebook?
Use keyword search related to your niche and browse recommended pages. Also pay attention to advertising.

? Which Facebook tools can help?
Facebook Ads Library will show active advertising, and Facebook Search will help you find groups and pages related to your topic.

? Where else can I find information about them?
Review industry reports, articles, and ratings to identify market leaders who may have pages on Facebook.

? How to evaluate their effectiveness?
Analyze the number of followers, level of engagement (likes, comments, shares), and frequency of posts on their pages.

? What to expect in 2025 in this area?
In 2025, the importance of data analysis and the use of artificial intelligence to search and analyze activity on social networks will increase.