TOP 19: Facebook Audience Analysis in 2025 (Ukraine)

In-depth analysis and understanding of your Facebook audience.

Find the Best Tool

№1

LP-SPY

LP-SPY - SPY service for in-depth advertising analysis on Facebook and Instagram. Find effective creatives, competitor pages, popular products, and their connections. Analyze your audience and increase the effectiveness of your advertising campaigns!

Main Pros

  • Competitor creatives. Find successful advertising solutions and adapt them to your business.
  • Trending products. Identify trending products and increase your sales.
  • Advertiser connections. Track partnerships to expand opportunities.
  • Budget savings. Optimize costs by avoiding ineffective advertising.

Features

  • FB/Insta competitor analysis
  • Creatives and trends
  • Accurate targeting
  • Hidden connections discovery
  • Reporting and statistics
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LP-SPY
№2

BigSpy

BigSpy - your spy in the world of advertising! Analyze competitors' advertising campaigns on Facebook, Instagram and TikTok. Find out what works and improve your own strategies. Save time and budget with BigSpy!

Main Pros

  • Deep understanding of the market. Find out insights about the target audience, trends and competitors.
  • Saving advertising budget. Optimize campaigns to attract the right customers.
  • Expanding geography. Easily find effective strategies for other countries.
  • Ideas for creatives. Find inspiration for new advertising materials.

Features

  • FB audience analysis
  • Detailed statistics
  • Spy on competitors
  • BigSpy data collection
  • Trend search
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BigSpy
№3

Google Ads Transparency

Google Ads Transparency - the official Google ad library. Find out who is advertising what and where on Google. Analyze creatives, keywords, and competitor strategies to improve targeting on Facebook.

Main Pros

  • Deep understanding. Identify trends, interests, and demographics of potential customers to tailor campaigns.
  • Cost optimization. Reduce ineffective spending by targeting the most interested users.
  • Accurate data. Get information from the official source - Google's ad library.
  • Improved targeting. Improve settings to achieve better advertising results.

Features

  • FB demographics analysis
  • Google Ads reporting
  • Ad Transparency
  • Analysis tools
  • Search for competitor ads
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Google Ads Transparency
№4

Similarweb (Ad Intel)

Similarweb (Ad Intel) is a powerful tool for digital marketing and advertising analysis. Explore competitors' advertising strategies, evaluate campaign performance, and identify market trends. Get a complete overview of advertising activities on and off Facebook.

Main Pros

  • Deep market understanding. Learn more about competitors and their strategies on Facebook, identify trends and opportunities for growth.
  • Advertising campaign optimization. Improve targeting, creatives, and budgets based on Similarweb Ad Intel data, increasing ROI.
  • Effective competitor monitoring. Track competitors' advertising campaigns on Facebook, identify their strengths and weaknesses.
  • Accurate advertising data. Get reliable information about advertising effectiveness, costs, and reach on Facebook with Similarweb.

Features

  • FB audience analysis
  • Similarweb Ad Intel data
  • Digital marketing
  • Advertising analytics
  • Competitive analysis
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Similarweb (Ad Intel)
№5

TikTok Creative Center

Your guide to the world of TikTok! Learn about the most effective advertising creatives and current trends in the TikTok Creative Center. Analyze, get inspired, and create content that will captivate your audience! And all this to improve analysis and strategies on Facebook!

Main Pros

  • Глибоке розуміння ЦА. Explore audience interests, demographics, and behavior for better targeting.
  • TikTok trends at your fingertips. Stay up-to-date on current challenges, hashtags, and sounds for viral content.
  • Creative insights. Get inspiration from the most effective TikTok advertising campaigns around the world.
  • Advertising optimization. Improve results using data on top creatives and trends.

Features

  • FB audience: data, analysis
  • TikTok trends: statistics
  • Creative solutions for TikTok
  • Advertising analysis on TikTok
  • Top TikTok creatives
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TikTok Creative Center
№6

SpyFu

SpyFu - your spy in the world of Google Ads and SEO! Analyze competitor strategies, identify their keywords and traffic. Gain an advantage in search results and optimize advertising campaigns. Discover the secrets of success of market leaders!

Main Pros

  • Deep SPY-analysis. Get a complete picture of competitors' strategies in Google Ads and SEO, identify hidden growth opportunities.
  • Accurate data, SPY-insights. Make informed decisions based on proven and up-to-date market information.
  • Time/budget savings. Optimize advertising campaigns, avoid inefficient spending, quickly find targeted keywords.
  • Clear SPY-interface. Intuitive design, easy access to important data, quick mastering of the tool.

Features

  • Facebook CA analysis
  • SPY-SEO tool
  • Competitor monitoring
  • Google Ads data
  • Effective website audit
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SpyFu
№7

PiPiADS

PiPiADS - your tool for monitoring advertising on TikTok and Facebook. Analyze trends, find creative solutions, and study competitor strategies. Optimize your advertising campaigns!

Main Pros

  • Deep advertising analytics. Get a complete overview of competitor advertising strategies on TikTok and Facebook.
  • Accurate data for decisions. Make informed decisions based on current metrics.
  • Real-time monitoring. Track trends and competitor actions instantly.
  • Advertising budget savings. Optimize costs by identifying effective approaches in advertising.

Features

  • Facebook Target Audience Analysis
  • TikTok Monitoring
  • Ad Library
  • User-friendly interface
  • Time saving
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PiPiADS
№8

VidTao

VidTao is a YouTube advertising analytics service. Research competitors, identify trends, and optimize your video campaigns. Understand how to effectively engage your target audience, which is relevant for FB audience analysis.

Main Pros

  • Deep customer understanding. Find out what interests them to improve targeting and content.
  • Advertising cost optimization. Increase ROI by targeting the most effective segments.
  • Effective competitor monitoring. Track their YouTube strategies for your advantage.
  • Personalized reports and insights. Get clear data for informed decisions you understand.

Features

  • Deep analysis of the Facebook target audience
  • VidTao reports: YouTube KPI
  • Clear audience dashboards
  • VidTao: YouTube competitors
  • Export of Facebook/YouTube data
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VidTao
№9

Meta Ad Library

Meta Ad Library is Meta's official tool for competitor ad analysis. Search ads on any Facebook and Instagram page to explore their targeting and creatives. Ideal for analyzing audience and trends on Facebook.

Main Pros

  • Search for trends. Track popular topics and creatives in your niche to adapt your strategy.
  • Competitive analysis. Review competitor ads to find their strengths and weaknesses.
  • Budget savings. Optimize costs by focusing on effective advertising of other companies.
  • Inspiration for creativity. Find new ideas for your own advertising campaigns and messages.

Features

  • Deep analysis of FB data
  • Monitoring advertising trends
  • Targeting tools
  • Meta's official database
  • Search and filter advertising
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Meta Ad Library
№10

SocialPeta

SocialPeta - your leading tool for analyzing mobile app and game advertising. Explore trends, creatives, and competitor strategies to effectively engage audiences on Facebook and other platforms. Optimize your advertising campaigns with SocialPeta!

Main Pros

  • Accurate data. Get comprehensive information on competitor advertising campaigns and market trends.
  • Budget savings. Optimize advertising costs by choosing the most effective strategies.
  • Creative ideas. Find inspiration in millions of advertising creatives from around the world.
  • ROI growth. Increase your return on advertising investment through a deep understanding of the market.

Features

  • FB audience analysis
  • Advertising reporting
  • Application analytics
  • Competitor monitoring
  • SocialPeta tools
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SocialPeta
№11

PPSPY

PPSPY is a SPY service for analyzing Shopify stores and their advertising. Find out what competitors are selling, what creatives they are using, and how they are attracting audiences. Gain an advantage in Facebook advertising by analyzing successful competitor cases!

Main Pros

  • Accurate competitor data. Find out what market leaders are selling and how they attract customers to improve their strategies.
  • Saving time on research. Quick search for trends and effective products without spending hours on manual monitoring.
  • Increased profitability. Optimize advertising campaigns using proven competitor strategies to maximize ROI.
  • Intuitive interface. Easy navigation and intuitive reports make research simple even for beginners.

Features

  • FB audience analysis
  • SPY Shopify advertising
  • Ecom trend search
  • Competitor monitoring
  • RC optimization
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PPSPY
№12

Dropispy

Dropispy - a powerful SPY tool for dropshippers and e-commerce entrepreneurs. Analyze competitor ads, identify trends, and find profitable products for your business. Optimize targeting and increase ROI!

Main Pros

  • Accurate trend data. Track the hottest products and creatives to always be one step ahead of the competition.
  • Advertising budget savings. Optimize costs by finding effective ads and target audiences.
  • Finding hidden opportunities. Discover new niches and products with high sales potential.
  • Intelligent ad monitoring. Analyze competitor strategies and adapt your campaigns for better results.

Features

  • Deep analysis of Facebook target audience
  • Effective spy tool
  • Search for trending products
  • Advertising campaign optimization
  • E-commerce business expansion
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Dropispy
№13

Pathmatics (Sensor Tower)

Pathmatics (Sensor Tower) provides corporate advertising analytics, helping to understand competitors' digital strategies and engage the audience more effectively on Facebook and other channels. Get a complete overview of advertising campaigns and optimize your investments.

Main Pros

  • Deep understanding of the market. Get a complete picture of competitors' advertising strategies and market trends for informed decision-making.
  • Accurate advertising data. Track competitors' spending, reach, and campaign performance with high accuracy to optimize your own.
  • Improved advertising strategy. Identify the most effective channels and messages to increase your return on advertising investment.
  • Competitive advantage. Stay one step ahead, quickly adapt to market changes and beat the competition.

Features

  • Detailed analysis of FB audience
  • Monitoring of advertising campaigns
  • Pathmatics corporate reports
  • Sensor Tower tools
  • Advertising budget optimization
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Pathmatics (Sensor Tower)
№14

AdPlexity

AdPlexity is a powerful SPY monitoring tool for affiliate advertising. Analyze native, mobile, and other types of competitor ads. Get valuable insights to optimize your FB campaigns and attract your target audience.

Main Pros

  • Deep understanding of the market. Find out what works for your competitors and optimize your campaigns.
  • Budget savings. Avoid costly advertising decisions based on data.
  • Expanding geography. Easily enter new markets with proven information.
  • Fast scaling. Effectively increase the volume of profitable advertising campaigns.

Features

  • Deep FB audience analysis
  • Native advertising monitoring
  • Mobile advertising tracking
  • Affiliate campaign intelligence
  • AdPlexity: Spy No. 1
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AdPlexity
№15

Minea

Minea - a powerful tool for product and advertising analysis in e-commerce. Explore trends, competitors, and creatives on Facebook. Find winning products and optimize your advertising campaigns!

Main Pros

  • Accurate data. Get reliable information about the market and competitors for better decisions.
  • Time saving. Instantly find trending products and successful advertising strategies.
  • Cost optimization. Reduce your advertising budget by focusing on effective campaigns.
  • Sales growth. Increase profits by finding promising niches and products.

Features

  • FB audience analysis
  • Products for e-commerce
  • Advertising research
  • Minea tools
  • Clear analytics
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Minea
№16

PowerAdSpy

PowerAdSpy - Facebook, Instagram, TikTok, and YouTube ad monitoring. Analyze successful ad campaigns of competitors to more effectively reach your target audience on Facebook and save time and money on your own ad creatives.

Main Pros

  • Cost optimization. Reduce your advertising budget by finding successful competitor strategies.
  • Accurate trend data. Track current topics and interests of your target audience.
  • Creative ideas. Find inspiration in the best advertising campaigns.
  • Time saving. Quickly find effective ads instead of testing.

Features

  • FB audience analysis
  • Ad spy monitoring
  • FB/IG/TikTok/YouTube
  • PowerAdSpy: a powerful tool
  • Search for trends in advertising
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PowerAdSpy
№17

AdSpy

AdSpy: Meta/Instagram Ads Analytics. Explore effective competitor strategies, identify trends, and optimize your advertising campaigns. Understand your audience more deeply and achieve better results on Facebook and Instagram.

Main Pros

  • Accurate advertising data. Learn what works for competitors to optimize your campaigns and increase ROI.
  • Saving on advertising budget. Avoid spending on ineffective creatives by choosing only the best solutions.
  • Deep understanding of trends. Stay up-to-date with current trends and use them to attract customers.
  • Powerful search filters. Quickly find the information you need among millions of ads by key parameters.

Features

  • Facebook audience analysis
  • Meta advertising monitoring
  • Instagram statistics
  • AdSpy: data for advertising
  • Advanced Meta Ads reports
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AdSpy
№18

AppMagic Ad Intelligence

Analyze competitor mobile ad creatives! Find out which ads are delivering results to optimize your Facebook and other network campaigns. Save time and budget with AppMagic!

Main Pros

  • Creative Insights. Find out what is trending now and attracting the attention of mobile app users.
  • Budget optimization. Reduce spending on ineffective advertising, focus on the best.
  • Competitor monitoring. Monitor competitors' advertising strategies in real time.
  • Accurate data. Get up-to-date and relevant information for decision-making.

Features

  • Facebook Target Audience Analysis
  • Mobile ad creatives
  • Competitor data
  • Understandable reports
  • AppMagic: Experts
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AppMagic Ad Intelligence
№19

Anstrex

Anstrex - a powerful native advertising analytics platform. Explore competitor strategies, identify trends, and optimize your campaigns, especially for targeting Facebook audiences. Gain an edge with Anstrex!

Main Pros

  • Deep understanding of customers. Learn about the interests, behaviors, and preferences of your target audience for effective campaigns.
  • Precise ad targeting. Optimize your advertising campaigns to achieve maximum reach and engagement.
  • Saving advertising budget. Reduce advertising costs by showing it only to interested users.
  • Increasing ROI. Increase return on investment through targeted advertising and optimized campaigns.

Features

  • Deep FB audience analysis
  • Competitor data collection
  • Anstrex: native advertising monitoring
  • Targeting for FB: tools
  • Advertising trend reports
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Anstrex

Overview and Comparison

# Service Suitable For Key Features Free Plan Initial Cost
1LP-SPYMarketers, entrepreneursAdvertising analysis, competitive intelligence, creative searchFree$39/month unlimited
2BigSpyMarketers, advertisers, entrepreneursCompetitor analysis, advertising trends, budget savingsThere is freeFree $0
3Google Ads TransparencyAdvertisers, marketers, analystsAd transparency, competitive analysis, targeting dataFreeFree
4Similarweb (Ad Intel)Marketers, advertisersAdvertising analysis, competitive analysis, market trendsFree trial for StarterStarter $199/month or $1,500/year
5TikTok Creative CenterMarketers, SMM managersTikTok trends, creative analysis, content ideasFreeFree
6SpyFuMarketers, SEO, PPCCompetitive analysis, keywords, SEO optimization30-day money back guaranteefrom $39/month
7PiPiADSMarketers, advertisers, entrepreneursAdvertising monitoring, trend analysis, competitor strategies$1 / 3 days trialBasic $49/month, Advanced $99/month
8VidTaoMarketers, agencies, YouTube channelsCompetitor analysis, trends, optimizationFree plan (limitations)Free
9Meta Ad LibraryMarketers, advertisers, SMMAdvertising search, targeting analysis, competitor creativesFreeFree
10SocialPetaMarketers, developers, advertisersAdvertising analysis, competitive intelligence, campaign optimization3-day free trialprice on demand
11PPSPYeCommerce, marketers, entrepreneursCompetitor analysis, advertising creatives, successful casesFree startfrom $19.9/month
12DropispyDropshippers, e-commerceAd analysis, product search, ROI optimizationFree planFree $0
13Pathmatics (Sensor Tower)Marketers, advertisersCompetitive analysis, advertising strategies, investment optimizationDemo on requestpricing on request
14AdPlexityTraffic arbitrage, affiliate marketingCompetitor analysis, advertising monitoring, FB optimizationDemo, no free trialfrom $149/month (depending on the product)
15Mineae-commerce, marketers, entrepreneursProduct analysis, competitor research, creative analysisFree trialfrom $49/month
16PowerAdSpyMarketers, entrepreneurs, agenciesAd analysis, competitor monitoring, resource saving3-day trial for $1-$7 (depending on the plan)from $69/month
17AdSpyMarketers, agencies, entrepreneursCompetitor analysis, advertising trends, campaign optimization-$149/month
18AppMagic Ad IntelligenceMarketers, developers, advertisersCreatives, competitors, optimizationTrial on request~$400-$1,000/month
19AnstrexMarketers, advertisers, FacebookAdvertising analytics, competitive analysis, marketing trendsFree TikTok InStream libraryNative/Push/Pops from $79.99/month

Questions and Answers

? What user data does Facebook have?
Profiles include age, gender, location, and interests. This data helps you better understand who your followers are. faq_answer1 - Profiles include age, gender, location, and interests. This data helps you better understand who your followers are. faq_answer2 - Use targeting filters when setting up ads: geography, interests, age, etc. Try different options to find the optimal one.

? How do I find my target audience on Facebook?

? How do I find out what my followers are interested in?
See what pages they like, what groups they are in, and what topics they react to. This will give you an understanding of their interests.

? What are the benefits of monitoring follower activity?
Tracking comments, reposts, and reactions helps you understand what content your audience is most interested in.

? How do I adapt my strategy to changes in Facebook?
Follow new platform trends and algorithm updates. Regularly check statistics and adapt your content.