Top 15 Facebook Competitor Analysis Tools in 2025

Top 15 Facebook Competitor Research Tools

Find a Creative Analyzer

№1

LP-SPY

LP-SPY - your SPY service for analyzing advertising on Facebook and Instagram. Find creatives, pages, popular products, and competitor connections. Optimize your advertising campaigns by studying market leaders!

Key Advantages

  • Trend discovery. Identify relevant advertising approaches to stay ahead.
  • Creative solutions. Find inspiration in the best advertising campaigns.
  • Cost optimization. Reduce advertising costs by copying successful strategies.
  • Time saving. Quickly research the market and don't waste time.

Features

  • Facebook/Insta ad analysis
  • Search for competitor creatives
  • Monitoring advertising strategies
  • Accurate LP-SPY SPY service
  • Advertising and product connections
LP-SPY
№2

Foreplay

Foreplay - your arsenal of creatives! Save and organize successful finds from Facebook ad libraries. Optimize competitor analysis with a systematic database of creative solutions at your fingertips. Save time and get inspired!

Key Advantages

  • Convenient saving of creatives. Collect and sort advertising materials for inspiration and trend analysis.
  • Organization into libraries. Organize creatives by projects, themes, or types for quick access.
  • Analysis of advertising strategies. Track the successful approaches of other companies to improve your campaigns.
  • Saving team time. Save effort on searching and sorting, focus on creativity with Foreplay.

Features

  • Saving Facebook creatives
  • Organization of found ads
  • Analysis of advertising trends
  • Competitor monitoring
  • Automation of reporting
Foreplay
№3

Meta Ad Library

Meta Ad Library - official Meta tool to view active ads. Analyze creatives, targeting and competitor messages on Facebook and Instagram. Find out what works and optimize your campaigns!

Key Advantages

  • Complete overview of advertising. View all active advertising campaigns in the Meta Ad Library to understand the strategies of others.
  • Saving time. Quick search and data filtering frees up time for strategy, not information gathering.
  • Up-to-date data. Get near real-time information about Meta ads from the source.
  • Official source. Meta Ad Library is the most reliable source of data on advertising campaigns in Meta.

Features

  • Meta ad analysis
  • Trend search
  • Competitor reporting
  • Strategy monitoring
  • Effective creatives
Meta Ad Library
№4

AdSpyder

AdSpyder: Cross-platform SPY advertising analysis. Spy on competitors on Facebook, Instagram and other networks! Learn their strategies and win. Analyze, optimize, dominate!

Key Advantages

  • Deep SPY analysis. Get a complete picture of advertising strategies to stay ahead of the market.
  • AdSpyder cross-platform compatibility. Track ads on different platforms in one place.
  • Budget savings. Optimize advertising costs by identifying the most effective creatives.
  • Accurate data. Make informed decisions based on up-to-date information.

Features

  • Facebook advertising analysis
  • Cross-platform monitoring
  • AdSpyder: Spy-analysis
  • Competitor tracking
  • Facebook advertising creatives
AdSpyder
№5

Pathmatics (Sensor Tower)

Pathmatics (Sensor Tower) provides enterprise advertising analytics, helping you explore competitors' strategies on Facebook and other channels. Gain insights into their budgets, creatives, and targeting to optimize your own advertising campaigns.

Key Advantages

  • Full advertising overview. See all the details of competitors' advertising campaigns on Facebook.
  • Deep data analytics. Identify trends and insights to optimize strategy.
  • Evaluation of advertising effectiveness. Measure ROI and improve advertising campaign results.
  • Corporate solutions. Scalable tools for large teams and agencies.

Features

  • Facebook advertising analysis
  • Sensor Tower data
  • Corporate analytics
  • Pathmatics: monitoring
  • Competitive analysis
Pathmatics (Sensor Tower)
№6

Apptopia Ad Intel

Apptopia Ad Intel: Analyze competitors' mobile ad creatives! Get data on their strategies on Facebook and other networks. Effective analysis to optimize your advertising campaigns.

Key Advantages

  • Market Leader Creatives. Learn what works for your competitors and adapt strategies.
  • Cost optimization. Use your advertising budget more efficiently, avoid unsuccessful decisions.
  • Mobile advertising trends. Stay up to date with current trends to always stay ahead.
  • Advanced search. Find creatives by keywords, apps, demographics and more.

Features

  • Deep Facebook analysis
  • Mobile advertising creatives
  • Data from Apptopia Ad Intel
  • Competitor monitoring
  • Advertising campaign optimization
Apptopia Ad Intel
№7

TikTok Creative Center

TikTok Creative Center - analyze the most effective TikTok ads and trends! Explore creative solutions to stay ahead of the competition and enhance your TikTok advertising. Get insights for successful campaigns.

Key Advantages

  • TikTok trends instantly. Stay up-to-date with current trends and popular music for your advertising campaigns.
  • Top ads at your fingertips. Get inspired by examples of the most effective ads on TikTok.
  • Creative solutions. Get ideas for viral content that will attract the attention of your target audience.
  • Time saving. Forget about the long search - all the best is already collected in one place.

Features

  • Facebook analysis
  • TikTok trends
  • Creative ideas
  • Advertising strategies
  • Competitor monitoring
TikTok Creative Center
№8

Adbeat

Adbeat is a powerful tool for analyzing display, native, and video advertising. Learn what your competitors are doing on and off Facebook. Track their advertising strategies and maximize your own results!

Key Advantages

  • Full advertising visibility. Get data on all the advertising your competitors are using: creatives, budgets, strategies.
  • Cost optimization. Find the most effective channels and ads to maximize ROI.
  • Time saving. Don't spend hours searching manually, Adbeat will do it all for you automatically.
  • More effective campaigns. Create more successful advertising campaigns based on real market data.

Features

  • Facebook Ads Analysis
  • Competitor Monitoring
  • Display & Native Ads
  • Video Advertising: Adbeat
  • Adbeat tools
Adbeat
№9

VidTao

VidTao is a YouTube advertising analytics tool. Find out what video campaigns your competitors are using, their budgets, keywords, and creatives. Get an edge by analyzing successful YouTube advertising strategies!

Key Advantages

  • Clear YouTube analytics. Track trends and video performance to improve content.
  • Advanced search filters. Find the videos you need by keywords, date, duration, and more.
  • Advertising campaign optimization. Identify and adapt successful competitor strategies.
  • Saving time and resources. Quick YouTube data collection, instead of manual search.

Features

  • Facebook analysis
  • VidTao: YouTube Ads
  • Deep reports
  • Easy interface
  • Budget savings
VidTao
№10

Dropispy

Dropispy - a powerful SPY tool for dropshippers and e-commerce. Analyze competitor ads on Facebook, identify trends, and find winning products. Optimize your advertising campaigns and increase profits!

Key Advantages

  • Accurate advertising data. Get the latest information on advertising campaigns to stay one step ahead.
  • Time saving. Quick search for successful products and strategies, without manual search.
  • Clear reports. Data visualization that makes it easy to understand market trends and the actions of other players.
  • Advanced filters. Find exactly what you need using a variety of search and sorting parameters.

Features

  • Facebook ad analysis
  • Competitor monitoring
  • Search for trending products
  • Fast dropshipping
  • E-commerce intelligence
Dropispy
№11

BigSpy

BigSpy is your multi-platform competitor ad spy for Facebook, Instagram and TikTok. Analyze their strategies, find trends and improve your own advertising campaigns. Get the advantage with BigSpy!

Key Advantages

  • Deep advertising insight. Find out what works in your niche, analyze trends and improve campaigns.
  • Budget savings. Optimize costs, avoid mistakes and find profitable solutions.
  • Extensive database. Millions of creatives from FB/Insta/TikTok for ideas and inspiration.
  • Simple interface. Intuitive, easy to use for beginners and professionals.

Features

  • FB ad analysis
  • Competitor monitoring
  • Advertising intelligence
  • BigSpy: market leader
  • Effective spy service
BigSpy
№12

Similarweb (Ad Intel)

Analyze competitors' advertising strategies on Facebook with Similarweb Ad Intel! Find out which ads work, where they direct traffic, and how to improve your own campaigns. Gain an advantage in digital marketing!

Key Advantages

  • Тренди ринку. Track the activity of other brands and their strategies.
  • Cost optimization. Effectively allocate your advertising budget, avoid mistakes.
  • Finding insights. Identify new opportunities for growth and development.
  • Saving time. Collect data quickly, make informed decisions.

Features

  • Facebook advertising analysis
  • Competitor monitoring
  • Similarweb Ad Intel data
  • Advertising campaign optimization
  • Digital marketing strategies
Similarweb (Ad Intel)
№13

AppMagic Ad Intelligence

Analyze competitor creatives in mobile advertising! Find out which ads perform best, track trends, and optimize your advertising campaigns on Facebook and other networks.

Key Advantages

  • Креативи лідерів ринку. Browse the most effective advertising materials for inspiration and create your own.
  • Deep creative analytics. Get detailed information about each creative: targeting, duration, and more.
  • Advertising budget savings. Optimize your campaigns, avoid mistakes, and attract more users.
  • Monitoring advertising trends. Stay up-to-date with the latest mobile advertising trends and adapt your strategies.

Features

  • Facebook competitor analysis
  • Mobile advertising creatives
  • AppMagic Ad Intelligence
  • Detailed reports
  • Trend analysis
AppMagic Ad Intelligence
№14

AdPlexity

AdPlexity - a spy service for monitoring affiliate advertising. Analyze native, mobile, and other competitor ads. Gain an advantage by seeing their successful strategies! Ideal for analyzing advertising on Facebook.

Key Advantages

  • Deep market insight. See what others are doing and improve your campaigns.
  • Budget savings. Avoid mistakes by copying successful strategies.
  • Accurate data. Get real-time information for quick decisions.
  • Business scaling. Discover new niches and expand your reach.

Features

  • FB competitor analysis
  • AdPlexity - monitoring
  • Spy on advertising
  • Effective SPY service
  • Affiliate marketing
AdPlexity
№15

Anstrex

Anstrex - a powerful platform for analyzing native advertising. Explore competitor strategies, identify trends, and optimize your Facebook campaigns for maximum ROI. An effective tool for monitoring advertisements and creatives.

Key Advantages

  • Deep monitoring. Explore the advertising strategies and trends of competitors to improve your own.
  • Real-time insights. Get instant data on the effectiveness of advertising campaigns.
  • Saving time and resources. Avoid mistakes and focus on proven solutions, reducing costs.
  • Advanced analytics. Get access to data unavailable manually for a better understanding of the market.

Features

  • Deep Facebook analysis
  • Anstrex: analytics leader
  • Tracking competitor ads
  • Effective tools
  • Accurate data for marketing
Anstrex

Service Comparison

# Solution Target Audience Service Functionality Trial Version Cost From
1LP-SPYMarketers, entrepreneurs, SMMAd analysis, creatives, competitorsFree$39/month unlimited
2ForeplayMarketing, advertising, SMMSaving creatives, competitor analysis, saving timeFree trial$49/month (Inspiration), $99/month (Workflow)
3Meta Ad LibraryMarketers, advertisers, analystsAd search, analysis, creativesFreeFree
4AdSpyderMarketers, advertisers, businessCompetitor analysis, advertising monitoring, cross-platform compatibility.Free trialis Free
5Pathmatics (Sensor Tower)Marketing, advertisingCompetitive analysis, advertising strategies, targeting insightsDemo on requestpricing on request
6Apptopia Ad IntelMarketers, developers, advertisersCompetitor creatives, strategies, campaign analysisFree basic tier + trialfrom $79/month to $1,499/month
7TikTok Creative CenterBrands, marketers, agenciesTrends, analysis, creativityFreeFree
8AdbeatMarketers, advertisersCompetitor analysis, ad tracking, maximization strategies-Advanced $399/month
9VidTaoMarketers, agencies, entrepreneursCompetitor analysis, advertising budgets, keywordsFree plan (limitations)Free
10DropispyDropshippers, e-commerce, entrepreneursAdvertising analysis, trends, winning productsFree planFree $0
11BigSpyMarketers, entrepreneurs, SMMAdvertising analysis, competitor monitoring, marketing trendsThere is freeFree $0
12Similarweb (Ad Intel)Marketers, advertisersCompetitor analysis, advertising strategies, traffic sourcesFree trial for StarterStarter $199/month or $1,500/year
13AppMagic Ad IntelligenceMarketers, developers, publishersCreatives, competitors, trendsTrial on request~$400-$1,000/month
14AdPlexityTraffic arbitrators, marketers, advertisersAdvertising monitoring, competitor analysis, Facebook spyingDemo, no free trialfrom $149/month (depending on the product)
15AnstrexMarketers, advertisersAdvertising analysis, competitive analysis, creative monitoringFree TikTok InStream libraryNative/Push/Pops from $79.99/month

FAQ

? Why follow others on Facebook?
To understand trends, find content ideas, and improve the promotion strategy. faq_answer2 - Reach, engagement, traffic, demographics, content, and advertising performance.

? What metrics are important on Facebook?

? What tools are useful for evaluation?
Third-party services show details that are hidden in Facebook Insights.

? Is it important to study the content of others?
Yes, you will see what works with their audience and what doesn't.

? Top 15 tools in 2025 - what are they?
Programs for detailed monitoring, reporting, and campaign optimization.