CRM Rating 2025: 12 Best for Product-Based Businesses

Top CRMs for Trade: Review and Comparison of the Best Solutions for Ukraine.

Choose a CRM without mistakes

№1

LP-CRM

LP-CRM is a Ukrainian CRM for product business, e-commerce and services. Automate sales, process orders, manage customers and increase profits! Ideal for online stores and product businesses.

Key advantages

  • Increasing profits. Sales automation, data analysis and improved customer communication.
  • Cost optimization. Reducing manual work and increasing team efficiency.
  • Ease of use. Intuitive interface, quick training and support from LP-CRM.
  • Ukrainian support. Communicating in your native language and understanding the specifics of your business.

Basic parameters

  • Sales automation
  • User-friendly interface
  • Integration with TTH
  • Ukrainian support
  • Reporting and analytics
Create an account
LP-CRM
№2

Salesforce Sales Cloud

Salesforce Sales Cloud - CRM #1 for product business! Build effective sales funnels, analyze data and increase profits. Optimize the sales department and improve customer experience with the market leader.

Key advantages

  • Sales growth. Increase profits by optimizing the sales funnel.
  • Improved analytics. Get valuable insights for data-driven decision making.
  • Automation of routine. Free up time for strategic tasks, don't waste it on routine.
  • Salesforce leader. Get the best sales management solution from a recognized market leader.

Basic parameters

  • Sales automation
  • Funnel analytics
  • Profit growth
  • Customer personalization
  • Integration with services
Create an account
Salesforce Sales Cloud
№3

Freshworks CRM (Freshsales)

Freshworks CRM (Freshsales) - CRM for product business with built-in telephony, email and AI. Optimize sales, automate routine and improve communication with customers at every stage.

Key advantages

  • Increased sales. More deals thanks to automation, analytics and AI.
  • Built-in telephony. Call customers directly from Freshsales, record conversations.
  • Time saving. Automate routine tasks and focus on customers.
  • User-friendly interface. Intuitive design for easy team work.

Basic parameters

  • Sales automation
  • Built-in telephony
  • AI assistant
  • Integration with email
  • User-friendly interface
Create an account
Freshworks CRM (Freshsales)
№4

Apptivo

Apptivo - CRM system with a set of applications for business management, ideal for small and medium-sized businesses (SMB). Streamline sales of goods, marketing and customer support in one place!

Key advantages

  • Sales optimization. Increase profits through automation and data analysis.
  • Convenient inventory management. Control balances, avoid shortages and surpluses of goods.
  • Improved customer service. Increase loyalty through fast support and personalization.
  • Real-time reporting. Make informed decisions based on up-to-date business information.

Basic parameters

  • CRM for commodity business
  • Sales automation
  • User-friendly interface
  • Integration with Apptivo
  • SMB support
Create an account
Apptivo
№5

CPAshka

CPAshka - CRM for dropshipping in Ukraine. Automate working with dropshippers, track orders, manage customers, and increase profits. Easy accounting and control in one place.

Key advantages

  • Automatic accounting. Accurate calculation of dropshippers, commissions and payments - without manual calculations!
  • Sales optimization. Increasing profits through data analysis and marketing automation.
  • Ease of management. All information about orders and customers in one place. Easy control!
  • 24/7 support. Qualified assistance and quick resolution of any issues. We work for you!

Basic parameters

  • Dropshipping automation
  • Accounting for dropshippers is easy
  • Integration with TTH
  • Convenient CRM for goods
  • Profit reporting
Create an account
CPAshka
№6

Nutshell

Nutshell: CRM and email marketing in one solution! Specifically for B2B teams selling goods. Automate sales, manage contacts, and launch effective email campaigns. All in one convenient interface.

Key advantages

  • Understandable interface. Easy to learn, quick to adapt, efficient to work.
  • Sales automation. Increases team productivity and increases profits.
  • Built-in email marketing. Attract customers and increase loyalty without additional tools.
  • All in one place. Convenient sales and communication management in Nutshell.

Basic parameters

  • Simple interface
  • Sales automation
  • Email marketing
  • Integration with mail
  • Reporting and analytics
Create an account
Nutshell
№7

Keap (ex-Infusionsoft)

Keap (formerly Infusionsoft) - CRM and marketing automation designed for entrepreneurs. Simplify sales, manage customers, and automate routine tasks. The ideal solution for product-based businesses looking to scale.

Key advantages

  • Sales automation. Save time and increase profits by automating routine tasks.
  • Holistic view of the customer. All interaction history and data in one place for better service.
  • Personalized marketing. Targeted mailings and campaigns that increase customer engagement.
  • Increased loyalty. Simple tools to maintain communication and meet customer needs.

Basic parameters

  • Sales automation
  • Convenient CRM for products
  • Marketing for e-commerce
  • Keap: All-in-one
  • Support for Ukrainian businesses
Create an account
Keap (ex-Infusionsoft)
№8

Agile CRM

Agile CRM unites sales, marketing, and customer support into a single platform. The perfect solution for product-based businesses to automate processes, increase sales, and improve service. All in one interface!

Key advantages

  • All in one place. Sales, marketing, and service - all in Agile CRM for effective work.
  • Sales growth. Analyze data, optimize the sales funnel, and attract more customers.
  • Cost savings. No separate tools needed, Agile CRM replaces everything.
  • User-friendly interface. Easy to learn, quick to work, focus on results.

Basic parameters

  • All in one place
  • Sales automation
  • User-friendly interface
  • Analytics and reports
  • Customer support
Create an account
Agile CRM
№9

Odoo CRM

Odoo CRM is part of the Odoo ERP ecosystem, ideal for product businesses. Manage sales, customers, and marketing in one place. Integration with other Odoo modules for comprehensive automation.

Key advantages

  • Sales growth. Automate the sales funnel, analyze data, increase profits.
  • Data centralization. All customer information in one place, easy access for the team.
  • Full integration with Odoo. Seamless work with accounting, warehouse, marketing and more.
  • Communication optimization. Manage letters, calls, meetings from a single platform, don't lose customers.

Basic parameters

  • Integration with ERP
  • Sales automation
  • Sales data analysis
  • Customer management
  • Profit increase
Create an account
Odoo CRM
№10

Streak CRM

Streak CRM is a CRM right in your Gmail! Create custom sales pipelines, manage customers and deals without leaving your email. A great solution for product businesses to keep everything under control.

Key advantages

  • Integration with Gmail. Manage sales directly in your email without switching between tabs.
  • Custom pipelines. Customize sales stages to fit your unique business process.
  • Task automation. Reminders, emails and more - all set up automatically.
  • Improved reporting. Get clear sales reports for better analysis.

Basic parameters

  • Sales automation
  • Simple deal management
  • Convenient integration with Gmail
  • Flexible pipeline settings
  • Sales analytics
Create an account
Streak CRM
№11

KeepinCRM

KeepinCRM is a simple CRM for product business. Manage clients, tasks, deals, warehouse and finances in one place. An ideal solution for small and medium-sized businesses. Optimize sales and increase efficiency!

Key advantages

  • Convenient customer management. Keep all customer information in one place, improve interaction.
  • Effective warehouse management. Monitor stock balances, avoid shortages and surpluses.
  • Sales optimization. Automate the sales funnel, increase profits.
  • Simple financial accounting. Track income and expenses, control profitability.

Basic parameters

  • Customer base
  • Deal accounting
  • Warehouse management
  • Tasks and meetings
  • Financial accounting
Create an account
KeepinCRM
№12

Bitrix24

Bitrix24 - CRM and a workspace for product business. Manage sales, customers, projects, and communicate with your team in one place. Optimize business processes and increase profits with Bitrix24!

Key advantages

  • Increasing sales. Bitrix24 helps automate the sales funnel, improve lead processing, and increase conversion.
  • Team organization. Collaboration on projects, information sharing and task control in one place.
  • Effective contact center. Processing requests from all channels, instant responses and increased customer loyalty.
  • Marketing automation. Attracting new customers, personalized mailings and analysis of campaign effectiveness.

Basic parameters

  • Sales automation
  • Integration with marketplaces
  • Warehouse stock accounting
  • Customer base management
  • Reporting and analytics
Create an account
Bitrix24

CRM comparison table

# CRM Purpose Functionality Free plan Approximate price from
1LP-CRMProduct business, e-commerce, servicesSales automation, customer management, order processingFree version up to 50 orders per monthfrom $9/month
2Salesforce Sales CloudProduct business, B2BContact management, sales automation, forecasting30 day testfrom $25/month per user
3Freshworks CRM (Freshsales)Product business, salesCRM, automation, AIFree planfrom $9/month per user
4ApptivoSmall business, SMBCRM, automation, integrationFree trialfrom $15/month per user (annual payment) or $20/month monthly
5CPAshkaDropshippers, entrepreneursAutomation, accounting, managementFree for the first 100 leadsfrom $5/month
6NutshellB2B sales, marketingCRM, email marketing, automationTest 14 daysfrom $16/month per user
7Keap (ex-Infusionsoft)Entrepreneurs, product-based businessesCRM, automation, marketingTrial (free)from $159/month
8Agile CRMSmall business, SaaSAutomation, integration, supportFree plan (up to 10 users)from $8.99/user/month
9Odoo CRMProduct business, salesSales, customers, integrationOne App Free (CRM for free)from €24.90/month per user
10Streak CRMSmall businesses, startupsGmail CRM, Sales pipelines, Deal managementFree planfrom $59/month per user
11KeepinCRMProduct business, SMECRM, Warehouse, Finance7 day testfrom 290 UAH/user/month
12Bitrix24Product business, small/medium businessCRM, automation, collaborationFree planfrom $61/month (5 users)

Questions and Answers

? What kind of beast is the 2025 rating?
It's a list of market leaders in sales automation who optimize customer relationship management and increase profits. faq_answer2 - It helps to choose the optimal tool for managing the customer base and automating sales processes.

? What is this rating for?

? How to choose from this rating?
Consider the size of the company, the specifics of the products, the budget and the needs of your sales department.

? Is the most expensive option right for me?
Not always. It is important that the functionality meets the needs, and not just be the most modern.

? What happens if I make the wrong choice?
Possible malfunctions, data loss and inefficient use of the budget. It is better to conduct a test drive.