TOP 16 CRMs for Small Business 2025: Ranking

The best CRMs to optimize and grow your small business!

Test and choose a CRM

№1

LP-CRM

LP-CRM - Ukrainian CRM for small businesses: goods, e-commerce and services. Automate sales, manage customers and increase profits! Integrations with Nova Poshta, Prom.ua and other services.

Advantages for business

  • Convenient interface. Intuitive, easy to learn and use.
  • Sales automation. Increase profits by automating routine tasks.
  • 360° customer accounting. Full history of interaction with each client in one place.
  • Real-time analytics. Track key metrics and make informed decisions.

Features

  • Sales automation
  • User-friendly interface
  • 24/7 support
  • API integrations
  • For e-commerce
LP-CRM
№2

Freshworks CRM (Freshsales)

Freshworks CRM (Freshsales) - CRM system designed for small businesses. It has built-in telephony, email marketing and an AI assistant to automate sales. Attract more customers and increase profits!

Advantages for business

  • All in one place. Telephony, email, and AI for effective customer management in one tool.
  • Sales growth. Optimize the sales funnel and attract more customers.
  • Automation of routine. The AI assistant takes on repetitive tasks, saving you time.
  • Simple implementation. Intuitive Freshsales interface for a quick start.

Features

  • Simple integration
  • Sales automation
  • User-friendly interface
  • Built-in telephony
  • AI assistant
Freshworks CRM (Freshsales)
№3

Insightly

Insightly: A CRM system designed for small and medium-sized businesses. It combines CRM, project management, and integrations to optimize sales, marketing, and service. Scale your business with Insightly!

Advantages for business

  • Simple customer management. Keep all customer information in one place, improve interaction, and increase sales
  • Effective project management. Manage tasks, deadlines, and project resources, keep everything under control
  • Integration with other services. Connect mail, calendar, and other tools for convenient work
  • Clear reports and analytics. Get data on performance, identify opportunities for growth

Features

  • Simple CRM for SMB
  • Integrations for growth
  • Project management
  • Support for business
  • Suitable price
Insightly
№4

NetHunt CRM

NetHunt CRM - CRM in Gmail for small business. Manage leads, sales funnels, and automate processes directly from your inbox. Everything you need for effective customer management in one convenient interface.

Advantages for business

  • Integration with Gmail. Manage sales, marketing, and customer support directly from your inbox.
  • Ease of use. Intuitive interface, no special skills required.
  • Sales automation. Automate routine tasks and increase team efficiency.
  • Clear price. Transparent rates, no hidden fees for your business.

Features

  • CRM in Gmail
  • Simple and convenient
  • For small business
  • Leads and funnels
  • Sales automation
NetHunt CRM
№5

Zoho CRM

Zoho CRM - cloud-based CRM system for small businesses that automates sales, marketing, and customer support. Optimize workflows, attract more leads, and increase customer loyalty with Zoho CRM!

Advantages for business

  • Increasing sales. Track deals, analyze data, close more deals.
  • Effective marketing. Automate email newsletters, attract leads, increase conversion.
  • Service improvement. Fast customer support, increased loyalty, omnichannel.
  • Resource saving. Optimize business processes, reduce costs, maximize ROI.

Features

  • Sales automation
  • User-friendly interface
  • Flexible settings
  • Ukrainian support
  • Integration with Zoho apps
Zoho CRM
№6

Streak CRM

Streak CRM - CRM right in your Gmail. Organize clients, sales, and projects with custom pipelines. Perfect for small businesses that need a simple and effective CRM directly in their email.

Advantages for business

  • All in Gmail. Manage clients directly from your email, without switching between tabs.
  • Custom pipelines. Customize the sales funnel to meet the needs of your business.
  • Ease of use. Intuitive interface, easy to learn and use.
  • Cost savings. Affordable solution for small businesses without large investments.

Features

  • CRM in Gmail
  • Simple pipelines
  • For small teams
  • Sales automation
  • Easy start
Streak CRM
№7

Salesforce Sales Cloud

Salesforce Sales Cloud - the leading CRM for large businesses. Build an effective sales funnel, get deep analytics, and increase profits. A solution for scaling and automating business processes.

Advantages for business

  • Growth in sales. More deals thanks to a clear funnel and analytics.
  • Automation of routine tasks. Free up team time to focus on customers.
  • Effective management. Control processes, analyze data, make decisions.
  • Personalized approach. Understand customer needs, build strong relationships.

Features

  • Sales automation
  • Clear analytics
  • Easy lead management
  • Convenient integration
  • Business scaling
Salesforce Sales Cloud
№8

Bitrix24

Bitrix24 - CRM and workspace in one solution! Manage sales, communicate with customers through the contact center and organize projects effectively. Ideal for small businesses looking to grow!

Advantages for business

  • Everything in one place. Sales, project management and customer communication in a single Bitrix24 platform.
  • Sales growth. Automating sales and improving customer service increases profits.
  • Ease of use. Bitrix24’s intuitive interface makes working simple and efficient for the entire team.
  • Cost savings. Bitrix24 offers affordable rates for small businesses with a wide range of tools.

Features

  • Easy integration
  • Sales automation
  • User-friendly interface
  • 24/7 support
  • Cloud solution
Bitrix24
№9

OneBox OS

OneBox OS: CRM/ERP for small business. Automate processes, manage telephony, warehouse and document management in one system. Optimize work and increase sales!

Advantages for business

  • All in one place. Manage sales, warehouse, finance and tasks in a single OneBox OS platform.
  • Automation of routine. Forget about paperwork and manual data entry, free up time for development.
  • Clear analytics. Get clear reports on business performance and make informed decisions.
  • 24/7 support. Our team is always ready to help you with any questions about OneBox OS.

Features

  • All in one place
  • User-friendly interface
  • Process automation
  • Customer support
  • Business scalability
OneBox OS
№10

Less Annoying CRM

Less Annoying CRM - a super-simple tool for small businesses. Forget about complicated setups! An intuitive CRM for organizing sales, clients, and tasks without unnecessary features. Ideal for those who value simplicity and efficiency.

Advantages for business

  • Ease of use. Intuitive interface, minimal training.
  • Convenient customer management. All customer information in one place.
  • Support for small businesses. We understand your needs and provide the best service.
  • Saving time and money. Focus on development, not routine.

Features

  • Intuitive
  • Easy to use
  • Affordable price
  • For small business
  • Without unnecessary functions
Less Annoying CRM
№11

Close

Close - CRM for sales teams that focuses on calls and automated email newsletters. Ideal for small businesses looking to increase sales through active customer communications.

Advantages for business

  • More deals. Convenient calls and email newsletters increase the number of successful sales.
  • Team productivity. Automation of routine allows you to focus on customers.
  • Easy to use. Intuitive interface that does not require long training.
  • Clear analytics. Track results and improve sales strategy.

Features

  • Ease of implementation
  • User-friendly interface
  • Sales automation
  • Integration with mail
  • Effective calls
Close
№12

KeepinCRM

KeepinCRM is a simple CRM system for small businesses. Manage customers, tasks, deals, warehouse and finances in one place. Optimize sales and increase the efficiency of your team!

Advantages for business

  • All in one place. Customers, tasks, deals, warehouse, finances - all in KeepinCRM.
  • Simple interface. Intuitive, requires no special skills.
  • Sales growth. Optimize the sales funnel and increase profits.
  • Business control. A complete picture of your business in real time.

Features

  • Intuitive interface
  • Sales automation
  • Customer accounting
  • Convenient warehouse management
  • Integration with the bank
KeepinCRM
№13

Keap (ex-Infusionsoft)

Keap (ex-Infusionsoft) - CRM and marketing automation for entrepreneurs. Optimize sales, collect contacts, automate mailings and increase the profit of your business. All in one tool!

Advantages for business

  • Sales growth. Attract more customers with marketing automation.
  • Time saving. Automate routine tasks and focus on business development.
  • Personalized experience. Create custom offers for each customer.
  • Convenient management. Store all customer information in one place.

Features

  • Sales automation
  • Intuitive interface
  • 24/7 support
  • Marketing automation
  • Integrations with services
Keap (ex-Infusionsoft)
№14

HubSpot CRM

HubSpot CRM - free CRM for small business. A single solution for marketing, sales, and support. Automate processes, attract customers, and increase profits! Try it now!

Advantages for business

  • Free core. Start at no cost to experience the benefits of the HubSpot platform.
  • All-in-one platform. Everything for marketing, sales, and support in one place.
  • Sales growth. Optimize your sales funnel and attract more customers.
  • Improved relationships. Strengthen customer connections through personalization.

Features

  • Forever free CRM
  • Integration: marketing+sales
  • Business process automation
  • User-friendly interface
  • 24/7 customer support
HubSpot CRM
№15

Agile CRM

Agile CRM - A CRM system that unifies sales, marketing, and customer support into a single, user-friendly interface. The perfect solution for small businesses looking for automation and efficiency!

Advantages for business

  • All in one place. Sales, marketing, and service - integrated for efficient operation.
  • Clear interface. Easy to learn, intuitive business management.
  • Routine automation. Free up time for development, entrust repetitive tasks to the system.
  • Profit growth. More customers, better service, higher sales with Agile CRM.

Features

  • All in one place
  • Clear interface
  • Process automation
  • 24/7 customer support
  • Affordable price
Agile CRM
№16

SuiteCRM

SuiteCRM - A powerful open-source CRM perfectly suited for small businesses. Flexible customization and a wide range of features help optimize sales, marketing, and customer support. A free alternative to paid solutions!

Advantages for business

  • Open Source. Complete freedom of customization, with no hidden fees or vendor lock-in.
  • Flexible Customization. Adapt the system to your unique business needs, not the other way around.
  • Cost Savings. No licensing fees - invest in development, not software.
  • Full Integration. Unite all business processes in a single, powerful system.

Features

  • User-friendly CRM for small businesses
  • Free Open-source
  • Customization to suit needs
  • Sales Automation
  • 24/7 Customer Support
SuiteCRM

CRM Comparison

# CRM system Scope Main functions Free plan Initial cost
1LP-CRMSmall business, e-commerce, servicesSales automation, customer management, integrationsFree version up to 50 orders per monthfrom $9/month
2Freshworks CRM (Freshsales)Small business, salesSales automation, built-in telephony, email marketingFree planfrom $9/month per user
3InsightlySmall business, medium businessCRM, project management, integrations14-day trialfrom $29/month per user
4NetHunt CRMSmall business, salesCRM in Gmail, automation, lead management14 days trialfrom $24/month per user
5Zoho CRMSmall business, sales, marketingSales automation, marketing, supportFree plan (up to 3 users)from $20/month per user
6Streak CRMSmall business, startupsGmail Integration, Sales Pipelines, Customer ManagementFree planfrom $59/month per user
7Salesforce Sales CloudLarge business, salesSales automation, analytics, forecasting30 day testfrom $25/month per user
8Bitrix24Small business, entrepreneursCRM, automation, communicationsFree planfrom $61/month (5 users)
9OneBox OSSmall business, SMBAutomation, integration, optimizationSome applications are freefrom $1.99/month (per 1000 records)
10Less Annoying CRMSmall business, entrepreneursSimplicity, convenience, availability30 days test$19/month per user
11CloseSmall business, salesCalls, email, automationTest 14 daysfrom $49/month per user
12KeepinCRMSmall business, entrepreneursClients, deals, tasksTest 7 daysfrom 290 UAH/user/month
13Keap (ex-Infusionsoft)Small business, entrepreneursCRM, automation, marketingTest (free of charge)from $159/month
14HubSpot CRMSmall business, salesFree CRM, automation, integrationFree planfrom $20/month per user
15Agile CRMSmall businesses, startupsAutomation, integration, scalabilityFree plan (up to 10 users)from $8.99/month per user
16SuiteCRMSmall Business, CRMOpen Source, Flexibility, IntegrationOpen Source Software (free)from $0/month (self-hosted)

FAQ

? What is customer automation?
It's software for managing contacts, sales, and marketing.

? Why is it important for small firms?
It helps organize data, improve service, and increase profit.

? Which features are most important?
Contact management, sales funnel, task automation.

? What influences the choice of software in 2025?
Integration with other services, price, ease of use.

? Where can I find the TOP-16 ranking for 2025?
Look for reviews and comparisons on tech sites and blogs.