The Best CRMs for Fitness Clubs in 2025: Top 18!

Optimize management and increase the profit of your fitness club!

Test and choose a CRM

№1

LP-CRM

LP-CRM is a Ukrainian CRM for fitness clubs. Automate customer accounting, booking, mailings and finances. Increase loyalty and profit with LP-CRM!

Service advantages

  • Personalization. Individual approach to customers for loyalty.
  • Automation of routine. Forget about papers, focus on development.
  • Convenient accounting. Control visits, subscriptions, income.
  • Performance analysis. Get reports to make better decisions.

Characteristics

  • Process automation
  • Convenient customer management
  • Increased loyalty
  • Schedule optimization
  • Business performance analysis
LP-CRM
№2

Zoho CRM

Zoho CRM - powerful cloud CRM for fitness clubs. Automate membership sales, marketing, and customer support. Optimize visitor interaction and increase profits!

Service advantages

  • Customer acquisition. Personalized offers, segmentation, increased loyalty.
  • Automation of routine. Time saving, focus on club development, without errors.
  • Performance analysis. Tracking results, adjusting strategies, reporting.
  • Convenient management. All customer information in one place, accessible from anywhere.

Characteristics

  • For fitness: Convenient customer management
  • Online workout registration
  • Accounting for subscriptions and payments
  • Automation of mailings
  • Reporting and analytics
Zoho CRM
№3

Keap (ex-Infusionsoft)

Keap (formerly Infusionsoft) - CRM and marketing automation built for entrepreneurs. Streamline communication, automate routine tasks, and attract more customers to your fitness club. Try Keap for effective customer relationship management!

Service advantages

  • Keap Automation. Forget about the routine: mailings, reminders - everything is on autopilot!
  • Personalized communication. Each client will feel attention: individual offers and messages.
  • Sales growth. Attract new customers and retain existing ones - more profit!
  • Performance analysis. Track results and improve strategies for maximum success.

Characteristics

  • Fitness CRM: Customer base
  • Record automation
  • Convenient management
  • Visit analytics
  • Online payments
Keap (ex-Infusionsoft)
№4

Salesforce Sales Cloud

Salesforce Sales Cloud is a leading CRM for building effective sales funnels and in-depth analytics. Optimize customer interaction at your fitness club, increase loyalty and profits!

Service advantages

  • Growth in profits. Effective customer management increases sales and loyalty.
  • Personalized service. Individual approach to each client for a better experience.
  • Schedule optimization. Convenient scheduling of classes, trainers and club resources.
  • Performance analysis. Accurate reports for informed decision making and improved operations.

Characteristics

  • Fitness CRM: Automation
  • Online recording
  • Convenient schedule
  • Customer base
  • Membership control
Salesforce Sales Cloud
№5

Nutshell

Nutshell - CRM and email marketing designed for B2B. Streamline sales and customer communication, although Nutshell is ideal for fitness clubs looking for a powerful customer relationship management system.

Service advantages

  • Easy customer engagement. Personalize communication, automate emails, increase sales.
  • Automation of routine tasks. Forget about manual data entry and schedule management.
  • Clear analytics. Track progress, identify trends, improve results.
  • Integration with tools. Connect your favorite apps and services for better work.

Characteristics

  • Automation of business processes
  • Easy lead management
  • Convenient email marketing
  • Reporting and analytics
  • B2B sales support
Nutshell
№6

Streak CRM

Streak CRM is a CRM system built directly into Gmail, with custom sales pipelines. Organize communication with fitness club clients, track progress, and automate routine tasks without leaving your inbox.

Service advantages

  • Clients in Gmail. All customer information directly in your Gmail inbox - you won't miss anything.
  • Convenient pipelines. Track the progress of each client at every stage of cooperation.
  • Sales automation. Automated reminders and templates save time on routine tasks.
  • Success analytics. Get reports on sales performance and improve your strategy.

Characteristics

  • Fitness CRM: Client base
  • Online schedule
  • Automation
  • Loyalty
  • Reporting
Streak CRM
№7

NetHunt CRM

NetHunt CRM: Manage clients, funnels, and automate sales in a fitness club directly from Gmail. Email integration for easy lead management and customer communication.

Service advantages

  • Clients in Gmail. All customer and deal information directly in your Gmail inbox.
  • Sales automation. Automate routine tasks and focus on growth.
  • Increased loyalty. Personalized communication with customers increases their satisfaction.
  • Performance analysis. Track key metrics and improve results.

Characteristics

  • Fitness CRM: clients, accounting
  • NetHunt: CRM in Gmail
  • Convenient integration
  • Sales automation
  • Powerful funnels
NetHunt CRM
№8

Bitrix24

Bitrix24 - all-in-one CRM and workspace that helps a fitness club automate membership sales, manage customer communications, and coordinate projects (e.g., developing new workout programs). Optimize business processes with Bitrix24!

Service advantages

  • Client base. All customer information in one place, convenient search and analysis.
  • Appointment automation. Online registration for training, reminders to customers and attendance control.
  • Communications. Chat, calls and mailings in one service. High-level customer support.
  • Reporting. Performance analysis, financial statistics and key indicators for business development.

Characteristics

  • For fitness: Process automation
  • Convenient training registration
  • Membership control
  • Personalized offers
  • Visit analysis
Bitrix24
№9

Less Annoying CRM

Less Annoying CRM - a super CRM, perfect for fitness clubs that need a tool without unnecessary features. Organize your customer base, schedule workouts, and track progress without complications! Easy to set up and use.

Service advantages

  • Simple interface. Easy to train staff, intuitively clear.
  • Automated entries. Manage workout schedules and clients easily.
  • Convenient reminder. Customers don't miss workouts - increases loyalty.
  • Customer accounting. All interaction history in one place.

Characteristics

  • Schedule automation
  • Easy customer management
  • Visit analysis
  • Simplified marketing
  • Profit reports
Less Annoying CRM
№10

Binotel SmartCRM

Binotel SmartCRM - CRM for a fitness club! 360° client profile, powerful analytics of visits and sales, convenient task management and full integration with telephony from Binotel. Increase loyalty and increase profits!

Service advantages

  • 360° client profile. The entire history of communications, payments and visits in one place.
  • Automation of recording. Online booking, reminders and class schedules without routine.
  • Efficiency analysis. Control of key indicators, reporting and profit forecasting.
  • Integration with telephony. Automatic call accounting, missed calls and increased loyalty.

Characteristics

  • Sales automation
  • Convenient CRM for fitness
  • 360° client profile
  • Integration with telephony
  • Analytics and reports
Binotel SmartCRM
№11

SugarCRM

SugarCRM - a flexible open-source CRM system, ideal for B2B sales. Do you want to improve customer engagement at your fitness club? SugarCRM will help automate processes and increase loyalty!

Service advantages

  • Personalized approach. Create unique offers, taking into account customer needs.
  • Communication automation. Maintain contact with customers through convenient channels.
  • Loyalty growth. Increase customer satisfaction through quality service.
  • Effective data management. Store all customer information in one place.

Characteristics

  • * Customer accounting
  • Training schedule
  • Task automation
  • Visit analytics
  • Convenient reminders
SugarCRM
№12

monday sales CRM

Optimize fitness club sales with monday sales CRM! Flexible CRM based on monday.com helps manage customers, deals and communications. Easily customizable to fit your business needs.

Service advantages

  • Centralization of data. All customer information in one place, easy access.
  • Sales optimization. More deals, higher efficiency with monday sales CRM.
  • Task automation. Forget about routine, focus on business development.
  • Improved communication. Effective interaction with customers and within the team.

Characteristics

  • Sales automation
  • Integration with monday.com
  • User-friendly interface
  • Personalized reports
  • Lead management
monday sales CRM
№13

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales - CRM that will help your fitness club increase sales and improve service. Deep integration with Microsoft 365 and Copilot automates routine tasks and provides insights for effective customer management.

Service advantages

  • Персоналізований підхід. Collect customer data for offers that meet their needs.
  • Sales automation. Optimize the sales funnel, from lead to deal, more efficiently.
  • Integration with Microsoft 365. Convenient work with customer data in familiar programs.
  • Analytics and reports. Get valuable business insights for decision making.

Characteristics

  • Фiтнес CRM: Облік клієнтів
  • Онлайн-запис
  • Автоматизація розсилок
  • Аналіз відвідувань
  • Звітність для бізнесу
Microsoft Dynamics 365 Sales
№14

HubSpot CRM

HubSpot CRM - a powerful platform for a fitness club! Free CRM + marketing, sales, and customer support tools. Optimize customer relations and increase profits!

Service advantages

  • Sales automation. Attract more customers and increase profits automatically.
  • Centralized customer base. All visitor information in one place.
  • Improved communication. Communicate effectively with customers through various channels.
  • Marketing optimization. Attract new members with targeted campaigns.

Characteristics

  • Convenient customer management
  • Automation of mailings
  • Integration with accounting
  • Visit analytics
  • Sales reporting
HubSpot CRM
№15

KeepinCRM

KeepinCRM is a simple CRM for small and medium-sized businesses that will help organize clients, tasks, deals, warehouse and finances of your fitness club. Convenient data management and automation of routine processes.

Service advantages

  • Easy customer accounting. All information about customers in one place. Easily find and update data, visit history and more.
  • Automation of mailings. Automatic notifications about promotions, reminders about workouts, increase loyalty.
  • Financial control. Track income and expenses, analyze the profitability of services and programs.
  • Schedule optimization. Convenient class scheduling, tracking hall occupancy, avoiding overlaps.

Characteristics

  • For a fitness club
  • Convenient customer accounting
  • Process automation
  • Warehouse and finance
  • SMB is our priority
KeepinCRM
№16

Odoo CRM

Odoo CRM - a powerful module for customer management, part of the comprehensive Odoo ERP system. Optimize sales, marketing, and customer service for your fitness club by centralizing all data in one place.

Service advantages

  • Customer Management. Store customer data, track their needs, and improve interaction to increase loyalty.
  • Effective Sales. Optimize the sales funnel, analyze results, and increase the conversion of potential customers.
  • Marketing Automation. Attract new customers with automated mailings, promotions, and personalized offers.
  • Integration with other modules. Odoo CRM easily integrates with accounting, warehouse, and other modules for complete business automation.

Characteristics

  • Sales Automation
  • Flexible configuration
  • Centralized database
  • Full reporting
  • Integration with Odoo
Odoo CRM
№17

amoCRM

amoCRM - A messenger-focused CRM, ideal for fitness clubs. Automate communication with customers through chat funnels and bots. Omnichannel dialogues for effective communication in any messenger!

Service advantages

  • Chat Funnels. Attract clients through messengers, automate sales, increase conversion.
  • Omnichannel. Combine all communication channels in one window, don't lose a single client.
  • Automation. Simplify application processing, remind about workouts, send personalized offers.
  • More Clients. Thanks to amoCRM and automation, attract more visitors and retain their loyalty.

Characteristics

  • Fitness CRM: Process Automation
  • Online Booking and Control
  • Client Base in Order
  • Convenient Marketing
  • Analytics and Reports
amoCRM
№18

Close

Close - CRM for fitness clubs that simplifies customer acquisition. Automate calls and email newsletters, track communication with potential club members, and increase membership sales. All in one place!

Service advantages

  • Growth of sales. Automate calls and email, close more deals faster.
  • Personalized communication. Effectively interact with each client, increase loyalty.
  • Schedule optimization. Convenient accounting of trainings, clients and club resources.
  • Automatic reminders. Don't lose customers, remind them about payment and training.

Characteristics

  • **CRM для фітнес-клубу:** Клієнтська база
  • Online registration
  • Automation
  • Reporting
  • Loyalty
Close

CRM systems comparison

# Platform Scope Key features Free version Base price from
1LP-CRMFitness clubs, gymsCustomer base, booking, mailingsFree version for up to 50 orders per monthfrom $9/month
2Zoho CRMFitness clubs, sportsSales automation, marketing, supportFree plan (up to 3 users)from $20/month per user
3Keap (ex-Infusionsoft)Fitness clubs, entrepreneursCRM, automation, marketingTest (free)from $159/month
4Salesforce Sales CloudFitness clubs, salesSales automation, contact management, deal analytics30 day testfrom $25/month per user
5NutshellB2B, fitness, salesCRM, email marketing, sales automation14 day trialfrom $16/month per user
6Streak CRMFitness clubs, salesGmail integration, Sales pipelines, Process automationFree planfrom $59/month per user
7NetHunt CRMFitness clubs, salesGmail integration, sales funnels, automation14 day trialfrom $24/month per user
8Bitrix24Fitness clubs, trainersCRM, automation, communicationsFree planfrom $61/month (5 users)
9Less Annoying CRMFitness clubs, trainersSimplicity, organization, planning30 day test$19/month per user
10Binotel SmartCRMFitness clubs, gyms360° profile, analytics, integration-from 399 UAH/month per employee
11SugarCRMB2B, Fitness clubsAutomation, open source, B2BFree testfrom $49/month per user
12monday sales CRMFitness clubs, salesLead management, automation, integrationsFree plan (up to 2 users)from $12/month per user (min. 3 seats)
13Microsoft Dynamics 365 SalesFitness clubs, salesAutomation, integration, analytics30 day testfrom $65/month per user
14HubSpot CRMFitness clubs, sportsCRM, automation, integrationFree planfrom $20/month per user
15KeepinCRMFitness clubs, SMBsClients, deals, financeTest 7 daysfrom 290 UAH/user/month
16Odoo CRMFitness clubs, sportsSales automation, data centralization, improved communicationOne App Free (CRM for free)from €24.90/month per user
17amoCRMFitness Clubs, Sports, ServicesChat Funnels, Omnichannel, Automation14-day Trialfrom $15/month per user
18CloseFitness clubs, sports centersAutomation, communication, salesTest 14 daysfrom $49/month per user

Frequently Asked Questions

? What does the platform offer your business?
Process optimization, increased sales, and improved customer service.

? Why is it beneficial?
Time savings, resource savings, and profit growth.

? How to choose the ideal platform?
Define needs, budget, and integration capabilities.

? What is included in the Top 18 for 2025?
The best platforms considering current trends and features.

? Is support needed after implementation?
Yes, technical support and staff training are critical.