Top 7 Hotel CRM Rankings 2025: Review and Selection

Overview and comparison of the best CRMs for effective hotel management.

Choose a CRM for your niche

№1

LP-CRM

LP-CRM is a Ukrainian CRM for automating the hotel business. Optimize bookings, manage customers, and increase service sales. All in one system!

Advantages

  • Increased profits. Optimize sales and increase customer loyalty with a personalized approach.
  • Automation of routine. Forget about routine tasks, automate booking, communication and reporting.
  • Increased loyalty. Personalized service and automated communications to meet the needs of every guest.
  • Simple data management. Convenient access to information about guests, bookings and interaction history in one place.

Basic parameters

  • Convenient booking
  • Task automation
  • Personalization of offers
  • Guest data analysis
  • Integration with channels
LP-CRM
№2

KeyCRM

KeyCRM - Ukrainian CRM for the hotel business: consolidate bookings from various channels, manage guest communications, control inventory, and get analytics. Optimize operations and increase customer satisfaction!

Advantages

  • All in one place. Orders from all platforms, customer communications, and inventory management in a single system.
  • Analytics and reports. Get a clear understanding of business performance for informed decision-making.
  • Automation of routine tasks. Forget manual data entry, everything works automatically.
  • Ukrainian support. Reliable and fast support in your native language.

Basic parameters

  • Booking automation
  • Room management
  • Guest communication
  • Sales analytics
  • Channel integration
KeyCRM
№3

Binotel SmartCRM

Binotel SmartCRM: CRM-system for hotels from Binotel. 360° guest profile, booking analytics, tasks for staff and integration with telephony. Optimize service and increase customer loyalty!

Advantages

  • 360° guest profile. The entire history of interaction with the guest in one place. Easy access to information for service personalization.
  • Loyalty growth. Thanks to a personalized approach, guests return again and again.
  • Task automation. Reminders, reports, communication - everything works automatically, saving time.
  • Analytics for solutions. Track key indicators, make informed decisions for development.

Basic parameters

  • Booking center
  • Convenient management
  • Process automation
  • Quick start
  • 24/7 support
Binotel SmartCRM
№4

Vtiger CRM

Vtiger CRM - A comprehensive CRM system for hotels that integrates sales, marketing, and customer support. Optimize bookings, improve service, and increase guest loyalty with a single Vtiger platform.

Advantages

  • Data centralization. All guest information in one place for better service.
  • Task automation. Improves efficiency and reduces manual labor.
  • Personalized service. Increases customer loyalty through a personalized approach.
  • Reporting and analytics. Gain insights for making informed decisions.

Basic parameters

  • Booking automation
  • Convenient room management
  • Service personalization
  • Integration with sales channels
  • Analytics and reporting
Vtiger CRM
№5

NetHunt CRM

NetHunt CRM: CRM in Gmail for hotels. Manage reservations, clients, and room sales directly from your email. Leads, funnels, and automation for effective hotel business!

Advantages

  • All in Gmail. Manage sales, support, and marketing directly from your familiar email.
  • Increased bookings. Marketing and sales automation for attracting and retaining customers.
  • Service improvement. Personalized approach to each guest, increasing loyalty and satisfaction.
  • Real-time reporting. Analyze data to optimize strategy and increase profit.

Basic parameters

  • Sales automation
  • Convenience in Gmail
  • Lead generation
  • Sales funnels
  • Integration with mail
NetHunt CRM
№6

Freshworks CRM (Freshsales)

Freshworks CRM (Freshsales) - CRM for hotels with built-in telephony, email, and AI assistant. Automate sales, improve guest service, and increase revenue. All in one place!

Advantages

  • All in one place. Manage bookings, guests, and sales from a single platform.
  • Intelligent assistant. AI automates routine tasks so you can focus on customers.
  • Convenient communication. Built-in telephony and email for quick communication with guests.
  • Sales optimization. Increase revenue with analytics and personalized offers.

Basic parameters

  • Sales automation
  • Telephony integration
  • AI for improved service
  • Centralized customer database
  • Reporting and analytics
Freshworks CRM (Freshsales)
№7

Close

Close - CRM for sales teams, ideally suited for hotels with active sales. Focused on calls and email marketing, it will help attract more customers and increase bookings. Optimize customer communication now! benefit1 - Increase guest loyalty

Advantages

  • Підвищення лояльності гостей. Convenient customer database, personalized offers, and instant feedback.
  • Booking optimization. Process automation, avoidance of double bookings, and efficient room management.
  • Increased profitability. Tracking marketing effectiveness, increasing sales, and price optimization.
  • Improved communication. Instant connection with guests, quick response to requests, and problem solving.

Basic parameters

  • Hotel: Automation
  • Online booking
  • Convenient management
  • Load analysis
  • Communication with guests
Close

CRM: comparison

# CRM Name Main direction Peculiarities Free tier Base price from
1LP-CRMHotel business, hotelsBookings, clients, salesFree version up to 50 orders per monthfrom $9/month
2KeyCRMHotel business, hotelsBookings, communications, analytics14-day trialfrom $19/month
3Binotel SmartCRMHotels, hotel businessGuest profile, analytics, automation-from 399 UAH/month per employee
4Vtiger CRMHotel business, hotelsSales, marketing, support15-day trialfrom $15/month per user
5NetHunt CRMHotels, accommodation, tourismGmail CRM, hotel automation, booking management14-day trialfrom $24/month per user
6Freshworks CRM (Freshsales)Hotels, HoReCaCRM, hotels, automationFree planFrom $9/month per user
7CloseHotel business, salesCalls, Email, Automation14-day trialfrom $49/month per user

Questions and Answers

? What are the benefits of these tools?
They help improve service, increase customer loyalty, and automate processes

? What should I consider when choosing?
It is important to pay attention to integration with other software, cost, and functionality

? Who is #1 in the 2025 ranking?
The review will show the leader, but it all depends on your needs and budget

? Is integration with a PMS necessary?
Yes, it is critical for automating room and booking management

? What is the implementation cost?
The cost depends on the chosen solution, the scope of work, and the necessary customization