Top 11 CRMs for Real Estate Agencies in 2025: Ranking

Best CRMs for Realtors: Boost Efficiency and Increase Sales!

Choose a CRM for your business

№1

LP-CRM

LP-CRM - Ukrainian CRM designed to optimize the work of real estate agencies. Automate lead processing, manage clients and properties, and increase sales. User-friendly interface, integrations, and analytics for your business!

Advantages

  • Customer Management. Store all customer information in one place, improve service quality.
  • Deal Automation. Optimize the sales funnel, increase conversion and agency profit.
  • Reporting & Analytics. Get a complete picture of the business, make informed decisions based on data.
  • Integration with Tools. Connect the necessary services for efficient operation: telephony, mail, messengers.

Characteristics

  • For Agencies: User-Friendly Interface
  • Process Automation
  • Customer/Property Tracking
  • Reports & Analytics
  • Website Integration
LP-CRM
№2

Copper

Copper CRM - A CRM system designed specifically for Google Workspace. Its deep integration with Gmail makes it an ideal choice for real estate agencies that actively use email for client communication and deal management.

Advantages

  • Gmail Integration. All client communication directly in Gmail, no switching between applications!
  • Customer Organization. All customer information in one place, easy search and segmentation.
  • Sales Automation. More deals in less time thanks to automatic tasks and reminders.
  • Reporting and Analytics. Track performance and make informed decisions based on data.

Characteristics

  • **For a CRM system for a real estate agency:** Customer Organization
  • Task Automation
  • Deal Reporting
  • Efficient Management
  • Object search **For Copper:** Gmail Integration
Copper
№3

Apptivo

Apptivo - A CRM system for real estate agencies with a wide range of business applications. Manage clients, deals, and properties in one place. Streamline workflows and increase sales!

Advantages

  • Customer Management. Keep all customer information in one place, simplifying communication and deal tracking.
  • Deal Automation. Streamline real estate sales and rentals by automating routine tasks and reminders.
  • Market Analytics. Get accurate data on the market, trends, and agent performance for better decisions.
  • Resource Savings. With Apptivo, you'll reduce costs, increase productivity, and boost your agency's profit.

Characteristics

  • CRM for Realtors
  • Process Automation
  • User-Friendly Interface
  • Integration with Platforms
  • Reporting and Analytics
Apptivo
№4

SalesDrive

SalesDrive - CRM for automating online stores. Integration with marketplaces, delivery services, payment systems, and warehouse management. Optimize sales and manage your entire business in one place! benefit1- Deal optimization

Advantages

  • Оптимізація угод. Quick search for clients, properties, and documents. Manage deals in one place.
  • Time saving. Automation of routine tasks. More time for clients and deals.
  • Increased profits. More deals thanks to better organization and faster request processing.
  • SalesDrive integrations. Convenient management of products, orders, and delivery from a single platform.

Characteristics

  • CRM for agencies: Sales automation
  • Convenient customer accounting
  • Quick property search
  • Realtor performance analysis
  • Integration with real estate websites
SalesDrive
№5

Creatio (Sales)

Creatio (Sales) - a low-code CRM platform for automating sales processes in real estate agencies. Easily manage clients, deals, and marketing, increasing the efficiency of your business.

Advantages

  • Sales Automation. More deals, less routine with Creatio Sales thanks to automation!
  • Marketing Optimization. Personalized campaigns, lead growth with Creatio Sales.
  • Simple Object Management. All object information in one system, convenient search.
  • Reporting and Analytics. Make decisions based on data, not intuition.

Characteristics

  • Deal Automation
  • User-Friendly Interface
  • Customer Management
  • Integration with Services
  • Market Analytics
Creatio (Sales)
№6

CPAshka

CPAshka - A CRM system developed for dropshipping in Ukraine. Automate dropshipper accounting and optimize customer relations. A specialized solution that will increase the efficiency of your business.

Advantages

  • Efficient accounting. Control deals and clients in one place.
  • Convenient analytics. Get reports to improve agency performance.
  • Task automation. Save time on routine real estate operations.
  • Dropshipper counting. CPAshka automatically keeps track of your dropshippers and their orders.

Characteristics

  • CRM for real estate: Sales automation
  • Convenient client accounting
  • Quick object search
  • Integration with websites
  • Real estate market analysis
CPAshka
№7

Streak CRM

Streak CRM is a CRM system built right into Gmail. Easily manage clients and deals using custom pipelines. Ideal for real estate agencies to organize work with properties and buyers directly in your email.

Advantages

  • Gmail integration. All correspondence with clients in one place, convenient and efficient.
  • Deal visualization. Custom pipelines for tracking every deal.
  • Convenient contact management. All customer information at your fingertips, communication history, notes.
  • Effective collaboration. Shared access to deals, real-time discussions.

Characteristics

  • Sales automation
  • User-friendly interface
  • Email integration
  • Real-time reporting
  • Customer support
Streak CRM
№8

Binotel SmartCRM

Binotel SmartCRM - CRM for real estate agencies. 360° customer card, deal analytics, tasks for realtors and integration with Binotel telephony. Increase sales efficiency and control every stage!

Advantages

  • 360° customer profile. The entire communication history in one place, instant access to information.
  • Sales automation. Increase the number of deals with reminders and tasks.
  • Performance analytics. Track key metrics and improve results.
  • Integration with telephony. Make and receive calls directly from the system, record conversations.

Characteristics

  • Sales automation
  • User-friendly interface
  • Integration with PBX
  • Process optimization
  • Deal analytics
Binotel SmartCRM
№9

monday sales CRM

Looking for a CRM for a real estate agency? monday sales CRM is a flexible CRM system powered by monday.com, tailored for sales teams. Streamline your sales pipeline, manage customers, and close deals more efficiently. Integrates with other monday.com tools.

Advantages

  • Deal organization. All clients and properties in one place, easy monitoring of deal status.
  • Routine automation. Forget about repetitive tasks, focus on clients.
  • Real-time reporting. Analyze data and improve your sales strategy instantly.
  • Team collaboration. Transparency and coordination for effective results.

Characteristics

  • Deal automation
  • User-friendly interface
  • Sales analytics
  • Customer support
  • Integration with monday.com
monday sales CRM
№10

NetHunt CRM

NetHunt CRM: CRM system for real estate agencies that integrates with Gmail. Manage leads, sales funnels, and automate routine tasks directly from your email. Organize the work of realtors and increase sales efficiency.

Advantages

  • Легкий старт у Gmail. Manage customers, deals, and tasks directly from your Gmail inbox. Convenient and fast!
  • Sales increase. Optimize your sales funnel, track leads, and close more deals.
  • Routine automation. Automate tasks, reminders, and correspondence to save time.
  • Full integration. Integration with Google Workspace and other services for efficient work.

Characteristics

  • Real estate deal automation
  • Convenient lead management
  • Integration with Gmail
  • Real estate sales analytics
  • Agency work optimization
NetHunt CRM
№11

SugarCRM

SugarCRM: A flexible, open-source CRM system ideal for B2B sales. Optimize customer and deal management at your real estate agency! Scalable and customizable to your needs.

Advantages

  • Customer Management. All customer information in one place, easy access and updates.
  • Sales Automation. Optimize the sales funnel, increase deal conversion.
  • Reporting & Analytics. Get data for making informed decisions, improve strategy.
  • Open Source. Customize the system to your own needs, integrate with other services.

Characteristics

  • **CRM System for Real Estate Agencies:** Property Tracking
  • Customer Database
  • Deal Automation
  • Reporting & Analytics
  • Website Integration
SugarCRM

CRM systems comparison

# Platform Target audience Main functions Trial Initial cost
1LP-CRMReal Estate Agencies, RealtorsLeads, Clients, PropertiesFree version up to 50 orders per monthfrom $9/month
2CopperReal estate agencies, Google WorkspaceGmail integration, deal management, sales automation14-day Trialfrom $29/month per user
3ApptivoReal Estate, Agencies, BrokersCRM, Deal Management, PropertiesFree TrialFrom $15/month per user (annual billing) or $20/month monthly
4SalesDriveOnline stores, eCommerceSales automation, integration, optimization14-day trialfrom 349 UAH/month
5Creatio (Sales)Real estate agencies, sales, marketingClients, deals, automationFree trial accessprice on request
6CPAshkaDropshipping, eCommerceDropshipping, CRM, automationFree for the first 100 leadsfrom $5/month
7Streak CRMReal estate, salesGmail integration, pipelines, real estateFree planFrom $59/month per user
8Binotel SmartCRMReal estate agencies, realtors360° card, automation, analytics-from 399 UAH/month per employee
9monday sales CRMReal estate agencies, sales teamsAutomation, flexibility, integrationFree plan (up to 2 users)from $12/month per user (min. 3 seats)
10NetHunt CRMReal estate agencies, realtorsGmail integration, sales funnels, automation14 day testfrom $24/month per user
11SugarCRMReal Estate, B2B, AgenciesCustomer Management, Sales Automation, Data AnalysisFree TrialFrom $49/month per user

FAQ

? What will this do for my business?
Automation, order, satisfied customers, more deals!

? Why is this important now?
Competition is growing, need to manage data effectively.

? What are the main functions?
Customer management, object management, deal management, reports, integrations.

? How much does implementation cost?
Price depends on the chosen solution, data volume, needs.

? Who are the leaders in 2025?
List of the best solutions, their strengths and capabilities.